Top 8 Semrush Competitors & Alternatives in 2025
Updated onFind more companies like Semrush. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Semrush
Best for mid-market companiesFull-featured digital marketing platform offering keyword research, competitive analysis, site audits, and an SEO Chrome extension.
Starts at $129.95 / month
Has a free trial
Competitors
#1Est. 2010 • 51-200 employeesAhrefs
Best for mid-market companiesComprehensive SEO platform known for its large backlink index, site explorer, rank tracker and related tools.
Starts at $29 / month
#2Moz is a Seattle-based SEO software company that provides SaaS tools—Moz Pro, Moz Local and others—for keyword research, site audits, backlink analysis, rank tracking and local listings management.
Starts at $49 / monthly
#3Est. 2007 • 1k+ employees • Public (NYSE:SMWB)Similarweb
Best for enterprisesDigital market intelligence platform that provides website traffic estimates, audience insights and competitor benchmarking (also offers a browser extension).
Starts at $0
Has a free trial
- #4Est. 2005 • 11-50 employees
SpyFu
Best for SMBsSEO and PPC competitive-research tool that reveals competitors' keywords, ad copy and historical spend to inform search marketing strategy.
Starts at $39 / month
#5Serpstat
Best for SMBsAll‑in‑one SEO and PPC analytics platform offering keyword research, rank tracking, site audit and backlink analysis for agencies and teams.
Starts at $50 / per month / monthly
- #6
Majestic provides backlink intelligence and link-analysis tools (Site Explorer, Trust Flow, Citation Flow and related link metrics) used by SEO professionals, agencies and enterprises to research and manage backlinks.
Starts at $49.99 / per user / monthly
#7Est. 2014 • 11-50 employeesMangools
Best for SMBsBundle of lightweight SEO tools (KWFinder, SERPChecker, LinkMiner, etc.) aimed at bloggers, agencies and small businesses.
Starts at $29.9 / month
#8Est. 2010 • 11-50 employeesScreaming Frog
Best for SMBsDesktop website crawler for technical SEO audits with a free limited version and paid annual licences for unlimited crawls and advanced features.
Starts at $0
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