Top 7 Ahrefs Competitors & Alternatives in 2025

Competitors

1. 

   #1

   Semrush

   Best for mid-market companies

   Est. 2008   •  1k+ employees   •  Public (NYSE:SEMR)

   Full-featured digital marketing platform offering keyword research, competitive analysis, site audits, and an SEO Chrome extension.

   Starts at $129.95 / month

   Has a free trial

   Visit website
2. 

   #2

   Moz

   Moz is a Seattle-based SEO software company that provides SaaS tools—Moz Pro, Moz Local and others—for keyword research, site audits, backlink analysis, rank tracking and local listings management.

   Starts at $49 / monthly

   Visit website
3. 

   #3

   SE Ranking

   Best for SMBs

   Cloud SEO platform with rank tracking, site audit, keyword research and white‑label reporting aimed at freelancers and agencies.

   Starts at $65 / per month / monthly

   Visit website
4. 

   #4

   Serpstat

   Best for SMBs

   All‑in‑one SEO and PPC analytics platform offering keyword research, rank tracking, site audit and backlink analysis for agencies and teams.

   Starts at $50 / per month / monthly

   Visit website
5. 

   #5

   SpyFu

   Best for SMBs

   Est. 2005   •  11-50 employees

   SEO and PPC competitive-research tool that reveals competitors' keywords, ad copy and historical spend to inform search marketing strategy.

   Starts at $39 / month

   Visit website
6. 

   #6

   Ubersuggest

   Best for SMBs

   Est. 2012   •  11-50 employees

   Affordable SEO and content platform (keyword research, site audits, rank tracking) operated by Neil Patel's team.

   Starts at $0

   Has a free trial

   Visit website
7. 

   #7

   Majestic

   Majestic provides backlink intelligence and link-analysis tools (Site Explorer, Trust Flow, Citation Flow and related link metrics) used by SEO professionals, agencies and enterprises to research and manage backlinks.

   Starts at $49.99 / per user / monthly

   Visit website