Top 10 New Balance Competitors & Alternatives in 2026
Updated onFind more companies/brands/products like New Balance. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
New Balance is an American athletic footwear and apparel company that designs, manufactures, and markets running, training, and lifestyle shoes, clothing, and accessories worldwide.
Starts at $21.99 / per item
Competitors
#1Est. 1964 • 1k+ employees • Public (NYSE:NKE)Nike, Inc.
Best for consumersAmerican multinational company that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories under the Nike, Jordan, and Converse brands.
Owns Converse
#3Puma SE is a German multinational athletic apparel and footwear company that designs, manufactures, and sells sportswear, footwear, and accessories worldwide.
#4Est. 1996 • 1k+ employees • Public (NYSE:UAA)Under Armour
Best for consumersUnder Armour is a publicly traded American sportswear company that designs and sells performance apparel, footwear, and accessories worldwide.
#5ASICS is a global athletic footwear and apparel brand specializing in performance running shoes, sportswear, and training gear for runners and athletes.
Starts at $100 / per pair
Est. 2025 • 1 employee • PrivateChampSignal
Best for SMBsGet the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.
Starts at $39 / month
Has a free trial
#6Skechers is an American footwear and apparel company that designs, manufactures and sells casual, athletic and work shoes, plus apparel and accessories, with an emphasis on comfort technologies such as memory foam and Arch Fit.
Owned by 3G Capital
#7Est. 1914 • 1k+ employees • Public (NYSE:BRK.B)Brooks Running
Best for consumersBrooks Running is an American performance running footwear and apparel brand that designs and sells running shoes, clothing, sports bras, and accessories worldwide.
Starts at $40 / pack of running socks
#8
Est. 1898 • 201-1k employees • Public (NYSE:WWW)Saucony
Best for consumersSaucony is an American running-focused footwear and apparel brand owned by Wolverine World Wide, offering performance athletic shoes, clothing, and accessories worldwide.
#9Reebok is a global athletic footwear and apparel brand selling performance and lifestyle shoes, clothing, and accessories direct-to-consumer and through retail partners.
Owned by Authentic Brands Group
#10Est. 2009 • 51-200 employees • Public (NYSE:DECK)HOKA
Best for consumersSportswear brand known for its highly cushioned running shoes and performance footwear and apparel for road, trail, hiking, walking, and everyday wear, owned by Deckers Brands.
Owned by Deckers Brands
Go Deeper
A competitor list is just the start
Go from list to strategy. See how each competitor positions themselves, who they target, and where the gaps are.
Competitive Landscape Report
Built for small teams who can't hire a full-time analyst.
$96
Everything you get in your report:
10 Competitors Deep-Dived
Direct, indirect, and alternative. Each classified with strategic rationale.
Pricing Fully Decoded
Plans, normalized rates, trials, guarantees, add-ons.
Full SEO Intelligence
Category ownership, top pages, keywords, and gaps to exploit.
Complete Feature Breakdown
Table stakes vs differentiators. Know what to build.
Reviews & Social Proof
What customers love and hate. Ratings, themes, real quotes.
17-Page PDF + 11-Tab Spreadsheet
Share the PDF. Edit the spreadsheet. All data in two formats.
Done in 10 Minutes
What takes an analyst days, delivered before your coffee gets cold.