Who Owns Adidas?
Updated onExplore the ownership hierarchy of Adidas. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Global sportswear brand and retailer selling performance and lifestyle sneakers, apparel, and accessories for men, women, and children.
Starts at $12 / per item
adidas AG
German multinational athletic footwear and apparel corporation and holding company of the adidas Group, known for its adidas-branded sportswear, shoes, and accessories.
Global sportswear brand and retailer selling performance and lifestyle sneakers, apparel, and accessories for men, women, and children.
Starts at $12 / per item
adidas AG
German multinational athletic footwear and apparel corporation and holding company of the adidas Group, known for its adidas-branded sportswear, shoes, and accessories.
Major Shareholders
Adidas
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
BlackRock, Inc. US-based asset manager. An adidas AG voting-rights notification dated August 18, 2025 (threshold crossed August 8, 2025) reports that BlackRock holds 7.24% of adidas shares and a further 0.47% via instruments, for a total of 7.71% of voting rights, making it the largest disclosed shareholder. | Institutional | 7.2% | 7.7% | Aug 2025 |
NNS Holding Investment vehicle of Egyptian billionaire Nassef Sawiris. Boerse.de’s adidas AG shareholder-structure table lists NNS Holding with about 6.46% of the share capital, identifying it as a major strategic owner of adidas AG. | Corporate | 6.5% | 6.5% | Dec 2025 |
Norges Bank (Norwegian Central Bank) Norway’s central bank, managing the Government Pension Fund Global. Public portfolio disclosures and major-shareholder summaries show it holding roughly 5.1% of adidas AG around mid‑2025. | Government | 5.1% | 5.1% | Jun 2025 |
Amundi S.A. French asset manager. An adidas AG voting-rights announcement on August 6, 2025 states that Amundi crossed the 5% threshold on July 31, 2025 with 4.86% of shares and 0.25% via securities-lending instruments, totaling 5.11% of voting rights. | Institutional | 4.9% | 5.1% | Jul 2025 |
The Vanguard Group, Inc. US index-fund manager. S&P-based holder data (Simply Wall St and Investing.com) list Vanguard as owning about 4.1% of adidas AG as of the October 31, 2025 reporting date, making it one of the largest institutional shareholders. | Institutional | 4.1% | 4.1% | Oct 2025 |
Theo Capital S.à r.l. Luxembourg holding company through which Groupe Bruxelles Lambert and the Frère/Desmarais families hold their adidas stake. German voting-rights notifications in late 2024 and subsequent shareholder-structure tables show Theo Capital at about 3.5% after reducing from earlier levels above 7%. | Corporate | 3.5% | 3.5% | Oct 2024 |
Flossbach von Storch SE German asset manager. An adidas AG voting-rights notice dated August 6, 2025 reports that Flossbach von Storch SE crossed the 3% threshold on August 1, 2025, holding 3.07% of voting rights (5,520,000 shares). | Institutional | 3.1% | 3.1% | Aug 2025 |
The Capital Group Companies, Inc. US-based Capital Group (Capital Research and Management Company). Identified in adidas AG voting-rights notifications and institutional-holder data as holding just under 3% of the company’s shares as of early August 2025. | Institutional | 3.0% | 3.0% | Aug 2025 |
adidas AG
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
BlackRock, Inc. Approximate 7.3% stake (~13.0m shares) based on S&P Global / Investing.com and Simply Wall St ownership tables as of Aug 8, 2025; a June 2024 BaFin filing reported 6.55% voting rights for the BlackRock group. | Institutional | 7.3% | 7.3% | Aug 2025 |
Norges Bank Investment Management Norway’s sovereign wealth manager (Government Pension Fund Global) holds about 5.15% (~9.2m shares) of adidas according to S&P Global / Investing.com ownership data reported June 30, 2025. | Government | 5.2% | 5.2% | Jun 2025 |
Amundi Asset Management SASU French asset manager; a BaFin voting-rights notice on May 20, 2025 disclosed it above 3%, and S&P Global / Investing.com show its stake at roughly 4.9% (~8.7m shares) by July 31, 2025. | Institutional | 4.9% | 4.9% | Jul 2025 |
The Vanguard Group, Inc. US index-fund manager with about 4.09% (~7.3m shares) of adidas per S&P Global / Investing.com data as of Oct 31, 2025; also listed among key shareholders on Onvista. | Institutional | 4.1% | 4.1% | Oct 2025 |
Desmarais Family Residuary Trust Canadian Desmarais family trust; adidas and BaFin voting-rights notifications in Oct 2024, echoed in S&P Global / Investing.com data, show a holding of about 3.83% (~6.85m shares). | Family | 3.8% | 3.8% | Oct 2024 |
Groupe Bruxelles Lambert SA Belgian holding company for the Frère and Desmarais families; Reuters reported GBL cut its adidas stake to 3.51% in filings on Oct 29, 2024, which Investing.com rounds to ~3.54%. | Corporate | 3.5% | 3.5% | Oct 2024 |
Nassef Onsi Nagib Sawiris Egyptian billionaire investor and adidas supervisory board member; Onvista and MarketScreener shareholder lists attribute roughly a 3.34% direct stake to him as of late 2025. | Individual | 3.3% | 3.3% | — |
Flossbach von Storch SE Cologne-based asset manager; S&P Global / Investing.com show a holding of about 3.09% (~5.52m shares) as of Aug 1, 2025, consistent with MarketScreener and Onvista major-holder data. | Institutional | 3.1% | 3.1% | Aug 2025 |
Capital Research and Management Company Capital Group’s US equity arm; reported stake is roughly 2.99% (~5.34m shares) in adidas according to S&P Global / Investing.com institutional ownership tables dated Aug 5, 2025. | Institutional | 3.0% | 3.0% | Aug 2025 |
Deutsche Asset & Wealth Management (DWS) DWS (Deutsche Asset & Wealth Management) is shown with about 1.94% (~3.47m shares) of adidas as of Mar 31, 2025 in S&P Global / Investing.com institutional holder data; its main German entity DWS Investment GmbH also appears in Onvista’s shareholder list. | Institutional | 1.9% | 1.9% | Mar 2025 |
Union Asset Management Holding AG Parent of Union Investment funds; S&P Global / Investing.com attribute about 1.88% (~3.35m shares) of adidas to the group as of Sept 30, 2025, while Onvista lists Union Investment Privatfonds GmbH among key shareholders. | Institutional | 1.9% | 1.9% | Sep 2025 |
adidas AG (treasury shares) The company itself holds approximately 1.45m treasury shares, equal to about 0.81% of nominal share capital, per adidas’ 2023 annual report and MarketScreener share-ownership data. | Corporate | 0.8% | 0.8% | Dec 2023 |
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