Who Owns HOKA?
Updated onExplore the ownership hierarchy of HOKA. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
HOKA
Sportswear brand known for its highly cushioned running shoes and performance footwear and apparel for road, trail, hiking, walking, and everyday wear, owned by Deckers Brands.
Deckers Brands
Deckers Brands is a public American footwear company headquartered in Goleta, California that designs, manufactures, and markets lifestyle and performance footwear, apparel, and accessories through brands including UGG, HOKA, and Teva.
HOKA
Sportswear brand known for its highly cushioned running shoes and performance footwear and apparel for road, trail, hiking, walking, and everyday wear, owned by Deckers Brands.
Deckers Brands
Deckers Brands is a public American footwear company headquartered in Goleta, California that designs, manufactures, and markets lifestyle and performance footwear, apparel, and accessories through brands including UGG, HOKA, and Teva.
Major Shareholders
Deckers Brands
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
FMR LLC Largest disclosed shareholder; holds roughly 13.99% of Deckers Outdoor Corporation’s outstanding common stock (~20.4M shares) based on institutional ownership filings as of 2025-09-30. | Institutional | 14.0% | 14.0% | Sep 2025 |
The Vanguard Group, Inc. Major index and active manager; reports beneficial ownership of about 11.76% of outstanding common shares (~17.1M) as of 2025-09-30. | Institutional | 11.8% | 11.8% | Sep 2025 |
BlackRock, Inc. BlackRock and its affiliates collectively report ownership of about 10.01% of outstanding shares (~14.6M) as of 2025-09-30, reflecting positions disclosed in 13G/A and aggregated ownership sources. | Institutional | 10.0% | 10.0% | Sep 2025 |
State Street Global Advisors, Inc. (State Street Corp.) Through State Street Global Advisors and related entities, holds approximately 4.3–4.4% of common stock (~6.38M shares) as of late Q3 2025. | Institutional | 4.4% | 4.4% | Sep 2025 |
Geode Capital Management, LLC Index-focused manager (often sub-adviser to Vanguard) with about 2.77% of outstanding shares (~4.03M) as of 2025-09-30. | Institutional | 2.8% | 2.8% | Sep 2025 |
Invesco Capital Management LLC / Invesco Ltd. Invesco-branded funds and accounts collectively hold roughly 1.5–1.9% of Deckers’ common stock (~2.3–2.7M shares) as of Q3 2025. | Institutional | 1.6% | 1.6% | Sep 2025 |
Norges Bank Investment Management (Government Pension Fund Global) Norway’s sovereign wealth fund, managed by Norges Bank Investment Management, owns about 1.48% of outstanding shares (~2.16M) as of 2025-06-30. | Government | 1.5% | 1.5% | Jun 2025 |
UBS Asset Management AG UBS Asset Management reports beneficial ownership of roughly 1.31% of outstanding common stock (~1.91M shares) as of 2025-09-30. | Institutional | 1.3% | 1.3% | Sep 2025 |
Viking Global Investors LP Hedge fund manager Viking Global Investors holds about 1.18% of Deckers’ common stock (~1.73M shares) as of 2025-09-30. | Institutional | 1.2% | 1.2% | Sep 2025 |
Northern Trust Global Investments / Northern Trust Corp. Northern Trust-managed funds and accounts collectively own approximately 1.18% of outstanding shares (~1.72M) as of 2025-09-30. | Institutional | 1.2% | 1.2% | Sep 2025 |
Get Started
Your ultimate competitive playbook
You just found your top competitors. Now let's map your whole landscape and show you how to stand out.
Competitive Landscape Report
Built for small teams who can't hire a full-time analyst.
$129 $260 one-time payment
Generated in minutes, no subscription.
Instead of guessing what to do about your competitors, get a done-for-you intelligence report
Competitor Map
Direct, indirect, and alternative competitors mapped across your market
Positioning Analysis
How each competitor positions, their ICP, and key differentiators
Feature & Pricing Matrix
Side-by-side comparison of features, pricing, and packaging strategies
Growth Channel Analysis
SEO, paid ads, content, and social strategies across the landscape
Reputation & Social Proof
Ratings, reviews, and sentiment analysis across all competitors
90-Day Action Plan
Specific tactics to differentiate and win more deals in the next 3 months