Who Owns Reebok?
Updated onExplore the ownership hierarchy of Reebok. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Reebok is a global athletic footwear and apparel brand selling performance and lifestyle shoes, clothing, and accessories direct-to-consumer and through retail partners.
Authentic Brands Group
Authentic Brands Group is a privately held global brand development, marketing and entertainment platform that owns and licenses a portfolio of 50+ lifestyle, sports, entertainment and media brands worldwide.
Reebok is a global athletic footwear and apparel brand selling performance and lifestyle shoes, clothing, and accessories direct-to-consumer and through retail partners.
Authentic Brands Group
Authentic Brands Group is a privately held global brand development, marketing and entertainment platform that owns and licenses a portfolio of 50+ lifestyle, sports, entertainment and media brands worldwide.
Major Shareholders
Authentic Brands Group
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
BlackRock, Inc. (Long Term Private Capital fund) BlackRock’s Long Term Private Capital (LTPC) fund led an $875m investment in Authentic in 2019 and was described as the company’s largest shareholder; as of December 2025 it is still reported as a major owner while negotiating the sale of its stake to a consortium of existing investors (CVC Capital Partners, General Atlantic, HPS Investment Partners and Leonard Green & Partners). | Institutional | — | Dec 2025 |
General Atlantic Global growth‑equity firm and long‑standing investor in Authentic; it first invested in 2017 and added a $500m primary follow‑on in June 2023, bringing its total capital invested to nearly $2bn. General Atlantic also bought part of Simon Property Group’s ~10% stake when Simon exited in 2024 and is part of the group negotiating to acquire BlackRock’s position, making it one of the largest institutional shareholders. | Institutional | — | Jun 2023 |
Leonard Green & Partners Private‑equity firm that backed Authentic at its founding and has remained a core shareholder; it is repeatedly cited as a founding investor and was named among the buyers of Simon Property Group’s remaining ~10% stake in 2024. Leonard Green is also part of the investor consortium in talks to purchase BlackRock’s stake, indicating a very substantial ongoing ownership position. | Institutional | — | May 2024 |
CVC Capital Partners VIII funds and HPS Investment Partners Funds advised by CVC Capital Partners (Fund VIII) and HPS Investment Partners bought significant equity stakes in Authentic in a 2021 secondary transaction valuing the company at $12.7bn and each received board representation, making them key institutional owners. Subsequent reporting shows them acquiring additional shares in later secondary deals and, by early 2025, participating in negotiations to buy BlackRock’s stake. | Institutional | — | Jan 2025 |
Jamie Salter Founder, chairman and CEO of Authentic; public profiles and interviews describe him as a billionaire whose wealth is primarily linked to Authentic, indicating a significant personal equity stake even though exact ownership percentages are not disclosed. | Founder | — | Nov 2025 |
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