Top 7 Glossier Competitors & Alternatives in 2026
Updated onFind more companies/brands/products like Glossier. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Glossier
Glossier is a New York–based direct-to-consumer beauty company offering skincare, makeup, body care, fragrance, and related products built around its “Skin First. Makeup Second.” philosophy.
Starts at $16 / item
Competitors
#1 Milk Makeup is a New York City–born cosmetics and skincare brand offering 100% vegan, cruelty‑free, clean, multitasking makeup and skin products sold direct-to-consumer and at retailers like Sephora.
Owned by Waldencast plcStarts at $20
#2 Est. 2011 • 11-50 employees • PrivateILIA Beauty
Best for consumersILIA Beauty is a clean, skincare-powered makeup and skincare brand that makes cruelty‑free, ingredient-conscious cosmetics and skin essentials.
Starts at $16 / item
#3 Est. 2015 • 51-200 employees • PrivateKosas
Best for consumersLos Angeles–based clean beauty and color cosmetics brand that makes skincare-infused, high-performance makeup and suncare products.
Starts at $20 / product
#4 Est. 2014 • 201-1k employees • PrivateColourPop
Best for consumersColourPop is an American direct-to-consumer cosmetics brand offering affordable, cruelty‑free makeup and skincare products.
Starts at $7 / item
- Est. 2025 • 1 employee • Private
ChampSignal
Best for SMBsGet the insights your competitors don't want you to have. ChampSignal is a competitive intelligence suite for early-stage B2B SaaS founders. Make sharper calls on pricing, positioning, and GTM.
Starts at $39 / month
Has a free trial
#5 Est. 2020 • 51-200 employees • PrivateRare Beauty
Best for consumersRare Beauty is a privately held American cosmetics brand founded by Selena Gomez that sells vegan, cruelty-free makeup and fragrance products while supporting mental health initiatives through its Rare Impact Fund.
Owned by Selena Gomez Official ShopStarts at $12
#6 Est. 2019 • 11-50 employees • PrivateTower 28 Beauty
Best for consumersLos Angeles–based clean, vegan, cruelty-free makeup and skincare brand focused on formulations for sensitive skin.
Starts at $16
#7 Est. 2012 • 201-1k employees • PrivateDrunk Elephant
Best for consumersDrunk Elephant is a Houston-born prestige skincare brand, now owned by Shiseido, offering biocompatible clean skincare, hair, and body products formulated without its signature “Suspicious 6” ingredient categories.
Starts at $14
Market overlap
Asymmetric competition means that Glossier is a competitor of these companies, but they are not necessarily competitors of Glossier.
Est. 2022 • 11-50 employees • Public (NYSE:ELF)Rhode
Best for consumersRhode is a celebrity-founded skincare and hybrid makeup brand by Hailey Bieber offering minimalist, science-backed products focused on hydrating and strengthening the skin barrier.
Owned by e.l.f. CosmeticsStarts at $18
Go Deeper
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Feature Matrix: Build vs Skip
Table stakes every competitor has. Differentiators only 1-2 have.
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10 Competitors Mapped
Direct, indirect, and alternatives. Positioning, ICP, and differentiators.
SEO Gaps Worth Targeting
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15+ Data Sources
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