Who Owns Rhode?
Updated onExplore the ownership hierarchy of Rhode. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Rhode
Rhode is a celebrity-founded skincare and hybrid makeup brand by Hailey Bieber offering minimalist, science-backed products focused on hydrating and strengthening the skin barrier.
Starts at $18
e.l.f. Cosmetics
e.l.f. Cosmetics is a U.S.-based mass-market beauty brand offering affordable, clean, vegan, cruelty-free makeup, skincare, and beauty tools sold primarily online and through drugstores and mass retailers.
Starts at $3 / item
e.l.f. Beauty
e.l.f. Beauty, Inc. is a publicly traded American multi-brand cosmetics and skincare company offering affordable, cruelty-free beauty products worldwide.
Rhode
Rhode is a celebrity-founded skincare and hybrid makeup brand by Hailey Bieber offering minimalist, science-backed products focused on hydrating and strengthening the skin barrier.
Starts at $18
e.l.f. Cosmetics
e.l.f. Cosmetics is a U.S.-based mass-market beauty brand offering affordable, clean, vegan, cruelty-free makeup, skincare, and beauty tools sold primarily online and through drugstores and mass retailers.
Starts at $3 / item
e.l.f. Beauty
e.l.f. Beauty, Inc. is a publicly traded American multi-brand cosmetics and skincare company offering affordable, cruelty-free beauty products worldwide.
Major Shareholders
e.l.f. Beauty
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Baillie Gifford & Co. Largest institutional shareholder in e.l.f. Beauty; reported holding about 7.35M shares, or 12.32% of outstanding common stock, based on 13F-derived ownership data as of Sept. 30, 2025. | Institutional | 12.3% | 12.3% | Sep 2025 |
BlackRock, Inc. Major global asset manager; aggregated filings indicate ownership of roughly 6.22M ELF shares, or 10.43% of shares outstanding, as of Sept. 30, 2025. | Institutional | 10.4% | 10.4% | Sep 2025 |
The Vanguard Group, Inc. Index and active fund manager; reported stake of about 5.35M shares (8.97% of outstanding ELF common stock) as of Sept. 30, 2025. | Institutional | 9.0% | 9.0% | Sep 2025 |
Capital Research and Management Company Part of Capital Group, advisor to SmallCap World Fund; combined holdings reported at ~2.14M shares (3.60% of ELF) as of Sept. 30, 2025. | Institutional | 3.6% | 3.6% | Sep 2025 |
Champlain Investment Partners, LLC U.S. investment manager; owns about 2.06M ELF shares, representing approximately 3.46% of shares outstanding as of Sept. 30, 2025. | Institutional | 3.5% | 3.5% | Sep 2025 |
ClearBridge Investments, LLC Active equity manager; holds roughly 1.93M ELF shares (3.23% of the company) according to Q3 2025 institutional ownership reports. | Institutional | 3.2% | 3.2% | Sep 2025 |
State Street Global Advisors (State Street Corporation) Institutional asset manager and index provider; reported owning about 1.72M ELF shares, or 2.89% of shares outstanding, as of Sept. 30, 2025. | Institutional | 2.9% | 2.9% | Sep 2025 |
T. Rowe Price Group, Inc. Through T. Rowe Price International and related entities, holds roughly 1.49M ELF shares (2.49% stake) as of Sept. 30, 2025. | Institutional | 2.5% | 2.5% | Sep 2025 |
FMR LLC (Fidelity Investments) Large U.S. asset manager; 13F-based summaries show holdings of about 1.19–1.20M ELF shares, or roughly 2.0% of the company, as of Sept. 30, 2025. | Institutional | 2.0% | 2.0% | Sep 2025 |
Tarang P. Amin Chairman, President & CEO of e.l.f. Beauty; Form 4 and insider-trading aggregators report beneficial ownership of approximately 1,163,714 ELF shares after transactions on Dec. 4, 2025, corresponding to about 1.95% of shares outstanding (single-class common stock, one vote per share). | Individual | 1.9% | 1.9% | Dec 2025 |
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