Who Owns Rare Beauty?
Updated onExplore the ownership hierarchy of Rare Beauty. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Rare Beauty
Rare Beauty is a privately held American cosmetics brand founded by Selena Gomez that sells vegan, cruelty-free makeup and fragrance products while supporting mental health initiatives through its Rare Impact Fund.
Starts at $12
Selena Gomez Official Shop
Launched in 2020, Selena Gomez Official Shop is Universal Music Group’s official online merchandise store for singer and actress Selena Gomez, offering digital music (from about $0.69) and exclusive apparel, accessories and collectibles.
Starts at $0.69
Rare Beauty
Rare Beauty is a privately held American cosmetics brand founded by Selena Gomez that sells vegan, cruelty-free makeup and fragrance products while supporting mental health initiatives through its Rare Impact Fund.
Starts at $12
Selena Gomez Official Shop
Launched in 2020, Selena Gomez Official Shop is Universal Music Group’s official online merchandise store for singer and actress Selena Gomez, offering digital music (from about $0.69) and exclusive apparel, accessories and collectibles.
Starts at $0.69
Major Shareholders
Rare Beauty
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Selena Gomez Founder and majority owner of Rare Beauty, widely reported as holding an estimated 51% stake in the privately held Rare Beauty, LLC, with no corporate parent or partner as of 2024. | Individual | 51.0% | 51.0% | Sep 2024 |
New Theory Ventures Venture capital firm that provided Seed VC funding to Rare Beauty in 2020 and is consistently listed in private-company databases as an equity investor; exact stake size is not publicly disclosed. | Institutional | — | — | Jul 2020 |
Scott Friedman Chief Executive Officer of Rare Beauty and described in business and industry coverage as one of the brand’s few known equity investors alongside Selena Gomez and New Theory Ventures; ownership percentage has not been made public. | Individual | — | — | Mar 2024 |
Nikki Eslami Founder of New Theory Ventures and repeatedly cited in trade press as an investor in Rare Beauty in addition to her firm’s role; any direct or indirect stake and its size are not disclosed publicly. | Individual | — | — | Mar 2024 |
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