Top 8 Ulta Beauty, Inc. Competitors & Alternatives in 2026
Updated onFind more companies/brands/products like Ulta Beauty, Inc.. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Ulta Beauty, Inc. is a U.S.-based omni-channel beauty retailer operating over 1,450 stores across all 50 states and the e-commerce site ulta.com, offering tens of thousands of cosmetics, skincare, haircare, fragrance products and in-store salon services.
Competitors
#1 Sephora is a global prestige beauty retailer offering a curated assortment of makeup, skincare, fragrance, tools and services through its ecommerce site and a large network of physical stores; it is owned by LVMH.
Owned by LVMH Moët Hennessy Louis Vuitton SE
#2 Bluemercury is a U.S.-based specialty beauty retailer and spa chain selling luxury skincare, makeup, hair, fragrance and bath products alongside in-store spa services and proprietary brands, and is a subsidiary of Macy's, Inc.
Starts at $85 / per facial treatment
#3 Dermstore is a U.S.-based online retailer focused on dermatologist-recommended and professional-strength skincare, haircare, makeup and beauty products; it also offers a monthly BeautyFIX subscription box.
Starts at $24.95 / per box / monthly
#4 Est. 1964 • 1k+ employees • Public (NYSE:SBH)Sally Beauty
Best for consumersAn international specialty retailer and distributor of professional beauty supplies, operating Sally Beauty Supply stores and related digital platforms.
- Est. 2025 • 1 employee • Private
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#5 Macy's is a major U.S. department store chain and omnichannel retailer selling apparel, accessories, beauty, home goods and other consumer products through nationwide stores and its online site macys.com.
#6 CVS Health operates the CVS Pharmacy retail chain and provides pharmacy benefit management, specialty and retail pharmacy services, walk-in MinuteClinic care, and health insurance and health services in the United States.
#7
Est. 1902 • 1k+ employees • Public (NYSE:TGT)Target
Best for consumersTarget Corporation is a U.S. retail chain operating large-format stores and a growing e-commerce/multichannel business that combines physical stores with online fulfillment.
#8 Est. 1994 • 1k+ employees • Public (NASDAQ:AMZN)Amazon.com, Inc.
Best for consumersAmazon.com, Inc. is an American multinational technology company that operates the Amazon.com online marketplace and provides a wide range of services across e-commerce, cloud computing, digital media, and artificial intelligence.
Owned by Cambridge Information Group Owns Prime Video, Twitch, Amazon MGM Studios, Audible, Goodreads, Immedia Semiconductor LLC, AbeBooks, Zappos.com, Whole Foods Market
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Feature Matrix: Build vs Skip
Table stakes every competitor has. Differentiators only 1-2 have.
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10 Competitors Mapped
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SEO Gaps Worth Targeting
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