Top 7 ServiceNow Competitors & Alternatives in 2025
Updated onFind more companies like ServiceNow. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
ServiceNow
Best for enterprisesGlobal cloud platform for digital workflows and the market-leading enterprise ITSM/ESM solution.
Competitors
#1BMC Software
Enterprise software company that provides AI- and automation-driven IT service management, observability/AIOps, workload automation (Control-M), and mainframe solutions for large organizations and enterprises.
- #2
Atlassian is a publicly traded software company that builds collaboration and developer tools for teams — including Jira, Confluence, Bitbucket, Trello, and related cloud and self-managed products.
Starts at $0 / per user / monthly
#3Ivanti
Ivanti provides integrated IT and security software—centered on the Ivanti Neurons AI-powered platform—for endpoint management, ITSM, patching/exposure management, secure access, and IT asset management.
#5Est. 1999 • 1k+ employees • Public (NYSE:CRM)Salesforce, Inc.
Best for enterprisesAn American cloud-based software company providing customer relationship management (CRM) applications and enterprise cloud services.
#6Est. 2010 • 1k+ employees • Public (NASDAQ:FRSH)Freshworks
Best for SMBsFreshworks Inc. is a public, cloud-based SaaS company that builds AI-driven customer and employee experience software including CRM, ITSM, and support tools.
Starts at $0 / per user / month
Has a free trial
#7Est. 2007 • 1k+ employeesZendesk
Best for enterprisesZendesk is a cloud-based customer service and engagement software company that provides ticketing, messaging, analytics, and AI-powered support tools for businesses.
Starts at $19 / per agent / month
Has a free trial
#8Est. 2009 • 1k+ employees • Public (NYSE:PD)PagerDuty
Best for mid-market companiesDigital operations platform for on-call, incident response and AIOps that routes alerts, automates triage and coordinates incident resolution at scale.
Starts at $0 / per user / month
Has a free trial
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