Top 8 Rare Beauty Competitors & Alternatives in 2026
Updated onFind more companies/brands/products like Rare Beauty. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Rare Beauty
Rare Beauty is a privately held American cosmetics brand founded by Selena Gomez that sells vegan, cruelty-free makeup and fragrance products while supporting mental health initiatives through its Rare Impact Fund.
Starts at $12
Competitors
#1 Est. 2017 • 51-200 employees • Public (EURONEXT:MC)Fenty Beauty by Rihanna
Best for consumersFenty Beauty by Rihanna is an inclusive cosmetics and beauty brand offering makeup, skincare, haircare, and fragrance with extensive shade ranges designed for all skin tones.
Owned by Kendo BrandsStarts at $16 / product
#2 Est. 2014 • 201-1k employees • PrivateGlossier
Best for consumersGlossier is a New York–based direct-to-consumer beauty company offering skincare, makeup, body care, fragrance, and related products built around its “Skin First. Makeup Second.” philosophy.
Starts at $16 / item
#3 Milk Makeup is a New York City–born cosmetics and skincare brand offering 100% vegan, cruelty‑free, clean, multitasking makeup and skin products sold direct-to-consumer and at retailers like Sephora.
Owned by Waldencast plcStarts at $20
#4 Est. 2013 • 201-1k employees • PrivateHuda Beauty
Best for consumersA global consumer cosmetics brand founded by Huda Kattan that sells makeup, skincare, fragrance and beauty tools through its direct-to-consumer store and retail partners.
Starts at $19 / item
- Est. 2025 • 1 employee • Private
ChampSignal
Best for SMBsGet the insights your competitors don't want you to have. ChampSignal is a competitive intelligence suite for early-stage B2B SaaS founders. Make sharper calls on pricing, positioning, and GTM.
Starts at $39 / month
Has a free trial
#5 Est. 2011 • 11-50 employees • PrivateILIA Beauty
Best for consumersILIA Beauty is a clean, skincare-powered makeup and skincare brand that makes cruelty‑free, ingredient-conscious cosmetics and skin essentials.
Starts at $16 / item
#6 Est. 2015 • 51-200 employees • PrivateKosas
Best for consumersLos Angeles–based clean beauty and color cosmetics brand that makes skincare-infused, high-performance makeup and suncare products.
Starts at $20 / product
#7 Est. 2014 • 201-1k employees • PrivateColourPop
Best for consumersColourPop is an American direct-to-consumer cosmetics brand offering affordable, cruelty‑free makeup and skincare products.
Starts at $7 / item
#8 Est. 2015 • 11-50 employees • PrivateKylie Cosmetics
Best for consumersA direct-to-consumer consumer cosmetics brand founded by Kylie Jenner in 2015 that sells makeup, fragrance and skincare products (operating in partnership with Coty).
Starts at $19 / product
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10 Competitors Mapped
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SEO Gaps Worth Targeting
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