Top 8 Adobe Marketo Engage Competitors & Alternatives in 2025
Updated onFind more companies/brands/products like Adobe Marketo Engage. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Adobe Marketo Engage
Adobe Marketo Engage is an AI-powered B2B marketing automation platform that helps teams plan, execute, and measure omnichannel campaigns to drive pipeline and revenue.
Competitors
#1Est. 2007 • 1k+ employees • Public (NYSE:CRM)Pardot
Best for mid-market companiesPardot is a B2B marketing automation platform (now marketed as Salesforce Marketing Cloud Account Engagement) that provides lead generation, email marketing, automation, and analytics for sales and marketing teams.
Starts at $1,250 / per org / month
#2Est. 1999 • 201-1k employees • Public (NYSE:ORCL)Eloqua
Best for enterprisesEloqua is Oracle’s B2B marketing automation platform for building, orchestrating, and measuring complex cross-channel campaigns and lead-to-revenue processes.
Starts at $2,000 / per month / month
#3Est. 2006 • 1k+ employees • Public (NYSE:HUBS)HubSpot
Best for SMBsHubSpot is a public software company that provides an AI-powered customer platform—including CRM, marketing, sales, service, CMS, and operations hubs—for businesses.
Starts at $0
#4ActiveCampaign
Best for SMBsActiveCampaign combines email marketing, automation and CRM with machine-learning features to personalize experiences and automate customer journeys for small and growing businesses.
#5Est. 2008 • 201-1k employeesAct-On
Best for mid-market companiesAct-On is a Portland, Oregon–based marketing automation SaaS platform that helps mid-market and enterprise marketers run email and multichannel campaigns, lead scoring, customer journeys, and analytics.
Starts at $900 / per active contacts tier / month
Est. 2025 • 1 employeeChampSignal
Best for SMBsGet the insights your competitors don't want you to have. ChampSignal tracks your competitors' websites, social mentions, ads, and SEO, and sends you email alerts only when it matters.
Starts at $39 / month
Has a free trial
#6Braze
Best for enterprisesCustomer engagement platform for orchestrating cross-channel, real-time messaging and journey orchestration across email, apps, SMS and web.
#7Customer.io
Best for mid-market companiesCustomer messaging and automation platform that sends transactional and behavioral campaigns driven by customer data and workflows.
Starts at $100 / per month (Essentials plan) / monthly
#8Klaviyo
Best for SMBsKlaviyo is an e-commerce-focused marketing automation platform for email and SMS with analytics, segmentation and predictive customer insights.
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