Top 8 HubSpot Competitors & Alternatives in 2025
Updated onFind more companies like HubSpot. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
HubSpot
Best for SMBsHubSpot is a public software company that provides an AI-powered customer platform—including CRM, marketing, sales, service, CMS, and operations hubs—for businesses.
Starts at $0
Competitors
#1Est. 1999 • 1k+ employees • Public (NYSE:CRM)Salesforce, Inc.
Best for enterprisesAn American cloud-based software company providing customer relationship management (CRM) applications and enterprise cloud services.
#2Adobe for Business
Adobe for Business provides enterprise-grade solutions—spanning digital experience, marketing automation, analytics, creative production, and document workflows—powered by AI to help organizations create, manage, and personalize customer experiences at scale.
#3Est. 1996 • 1k+ employeesZoho Corporation
Best for SMBsZoho Corporation is a privately held multinational technology company that builds a comprehensive suite of cloud-based business applications for sales, finance, HR, collaboration, and IT/operations management.
#4ActiveCampaign
Best for SMBsActiveCampaign combines email marketing, automation and CRM with machine-learning features to personalize experiences and automate customer journeys for small and growing businesses.
#5Mailchimp
A comprehensive email-marketing and automation platform used by businesses and creators for newsletters, campaigns, and audience management, with free and paid tiers.
Starts at $0
#6Est. 2010 • 1k+ employees • Public (NASDAQ:FRSH)Freshworks
Best for SMBsFreshworks Inc. is a public, cloud-based SaaS company that builds AI-driven customer and employee experience software including CRM, ITSM, and support tools.
Starts at $0 / per user / month
Has a free trial
#7Est. 2010 • 201-1k employeesPipedrive
Best for SMBsPipedrive is a sales-first CRM and pipeline management platform that helps small and medium-sized businesses track leads, automate workflows, and close deals.
Starts at $14 / per seat / month
Has a free trial
- #8
Klaviyo
Best for SMBsKlaviyo is an e-commerce-focused marketing automation platform for email and SMS with analytics, segmentation and predictive customer insights.
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