Top 10 Klaviyo Competitors & Alternatives in 2025
Updated onFind more companies like Klaviyo. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Klaviyo
Best for SMBsKlaviyo is an e-commerce-focused marketing automation platform for email and SMS with analytics, segmentation and predictive customer insights.
Competitors
#1Omnisend
Best for SMBsOmnisend is an ecommerce-focused marketing automation platform that unifies email, SMS and push with prebuilt workflows and analytics.
#2ActiveCampaign
Best for SMBsActiveCampaign combines email marketing, automation and CRM with machine-learning features to personalize experiences and automate customer journeys for small and growing businesses.
#3Mailchimp
A comprehensive email-marketing and automation platform used by businesses and creators for newsletters, campaigns, and audience management, with free and paid tiers.
Starts at $0
#4Attentive
Best for mid-market companiesSMS-first marketing platform for consumer brands that builds and monetizes owned text message audiences with personalized, scalable messaging and automation.
#5Est. 2013 • 51-200 employeesDrip
Best for SMBsDrip is an ecommerce-focused marketing automation platform that helps online retailers run personalized email, onsite, and multichannel customer journeys to grow revenue.
Starts at $39 / per account (up to 2,500 contacts) / month
Has a free trial
#6Customer.io
Best for mid-market companiesCustomer messaging and automation platform that sends transactional and behavioral campaigns driven by customer data and workflows.
Starts at $100 / per month (Essentials plan) / monthly
- #7Est. 2018 • 201-1k employees
Postscript
Best for SMBsPostscript is an SMS marketing and conversational commerce SaaS that helps ecommerce brands—particularly Shopify merchants—drive revenue through targeted text campaigns, automations, and AI features.
Starts at $0 / month
Has a free trial
#8Iterable
Best for mid-market companiesIterable is a growth marketing platform for orchestration and personalization across email, mobile, SMS and web with analytics and experimentation.
#9Braze
Best for enterprisesCustomer engagement platform for orchestrating cross-channel, real-time messaging and journey orchestration across email, apps, SMS and web.
#10Est. 2013 • 51-200 employeesSendlane
Best for SMBsSendlane is a San Diego–based marketing automation platform that unifies email, SMS, reviews, and forms for eCommerce and direct-to-consumer merchants.
Starts at $100 / month
Has a free trial
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