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Top 7 Macy's Competitors & Alternatives in 2026

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Find more companies/brands/products like Macy's. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Macy's logo/icon
Image associated with Macy's

Macy's is a major U.S. department store chain and omnichannel retailer selling apparel, accessories, beauty, home goods and other consumer products through nationwide stores and its online site macys.com.

Competitors

  1. Nordstrom logo/icon
    Image associated with Nordstrom #1

    Nordstrom

    Nordstrom is a U.S.-based upscale department store and fashion retailer offering clothing, shoes, accessories, beauty products and home goods through full-line stores, Nordstrom Rack (off-price), specialty concepts and e-commerce; key competitors include Macy's, Bloomingdale's, Saks Fifth Avenue, Neiman Marcus, Dillard's, TJX (TJ Maxx/Marshalls), Ross Stores and Amazon.

  2. Bloomingdale's logo/icon
    Image associated with Bloomingdale's #2

    Bloomingdale's

    Best for consumers
    Est. 1861   •  1k+ employees   •  Public (NYSE:M)

    Bloomingdale's is an American upscale department store chain selling designer apparel, accessories, beauty and home products and is a division of Macy's, Inc.

  3. Kohl's logo/icon
    Image associated with Kohl's #3

    Kohl's

    Kohl's is an American mid‑market department store chain selling apparel, footwear, home goods, beauty products, and accessories through a nationwide network of stores and its online store Kohls.com.

  4. JCPenney logo/icon
    Image associated with JCPenney #4

    JCPenney

    Best for consumers
    Est. 1902   •  1k+ employees   •  Private

    JCPenney is an American department store and e-commerce retailer offering apparel, home goods, jewelry, and beauty merchandise to consumers across the United States and Puerto Rico.

    Owned by Catalyst Brands
  5. ChampSignal logo/icon

    ChampSignal

    Best for SMBs
    Est. 2025   •  1 employee   •  Private

    Get the insights your competitors don't want you to have. ChampSignal is a competitive intelligence suite for early-stage B2B SaaS founders. Make sharper calls on pricing, positioning, and GTM.

    Starts at $39 / month

    Has a free trial

  6. TJ Maxx logo/icon
    TJ Maxx image #5

    TJ Maxx

    Best for consumers
    Est. 1976   •  1k+ employees   •  Public (NYSE:TJX)

    Founded in 1976, TJ Maxx is an American off-price discount department store chain and e-commerce retailer offering brand-name apparel and home goods at significant discounts to traditional full-price retailers.

  7. Target logo/icon
    Image associated with Target #6

    Target

    Best for consumers
    Est. 1902   •  1k+ employees   •  Public (NYSE:TGT)

    Target Corporation is a U.S. retail chain operating large-format stores and a growing e-commerce/multichannel business that combines physical stores with online fulfillment.

  8. Amazon.com, Inc. logo/icon
    Image associated with Amazon.com, Inc. #7

    Amazon.com, Inc.

    Best for consumers
    Est. 1994   •  1k+ employees   •  Public (NASDAQ:AMZN)

    Amazon.com, Inc. is an American multinational technology company that operates the Amazon.com online marketplace and provides a wide range of services across e-commerce, cloud computing, digital media, and artificial intelligence.

Market overlap

Asymmetric competition means that Macy's is a competitor of these companies, but they are not necessarily competitors of Macy's.
  1. Sephora logo/icon
    Image associated with Sephora

    Sephora is a global prestige beauty retailer offering a curated assortment of makeup, skincare, fragrance, tools and services through its ecommerce site and a large network of physical stores; it is owned by LVMH.

  2. Ulta Beauty, Inc. logo/icon
    Image associated with Ulta Beauty, Inc.

    Ulta Beauty, Inc.

    Ulta Beauty, Inc. is a U.S.-based omni-channel beauty retailer operating over 1,450 stores across all 50 states and the e-commerce site ulta.com, offering tens of thousands of cosmetics, skincare, haircare, fragrance products and in-store salon services.

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Feature Matrix: Build vs Skip

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Reviews You Can Use

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10 Competitors Mapped

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SEO Gaps Worth Targeting

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Their Best-Performing Ads

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15+ Data Sources

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