Top 7 Macy's Competitors & Alternatives in 2026
Updated onFind more companies/brands/products like Macy's. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Macy's is a major U.S. department store chain and omnichannel retailer selling apparel, accessories, beauty, home goods and other consumer products through nationwide stores and its online site macys.com.
Competitors
#1 Nordstrom is a U.S.-based upscale department store and fashion retailer offering clothing, shoes, accessories, beauty products and home goods through full-line stores, Nordstrom Rack (off-price), specialty concepts and e-commerce; key competitors include Macy's, Bloomingdale's, Saks Fifth Avenue, Neiman Marcus, Dillard's, TJX (TJ Maxx/Marshalls), Ross Stores and Amazon.
Owned by El Puerto de Liverpool
#2 Est. 1861 • 1k+ employees • Public (NYSE:M)Bloomingdale's
Best for consumersBloomingdale's is an American upscale department store chain selling designer apparel, accessories, beauty and home products and is a division of Macy's, Inc.
#3 Kohl's is an American mid‑market department store chain selling apparel, footwear, home goods, beauty products, and accessories through a nationwide network of stores and its online store Kohls.com.
#4
Est. 1902 • 1k+ employees • PrivateJCPenney
Best for consumersJCPenney is an American department store and e-commerce retailer offering apparel, home goods, jewelry, and beauty merchandise to consumers across the United States and Puerto Rico.
Owned by Catalyst Brands- Est. 2025 • 1 employee • Private
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#5
Est. 1976 • 1k+ employees • Public (NYSE:TJX)TJ Maxx
Best for consumersFounded in 1976, TJ Maxx is an American off-price discount department store chain and e-commerce retailer offering brand-name apparel and home goods at significant discounts to traditional full-price retailers.
Owned by The TJX Companies, Inc.#6
Est. 1902 • 1k+ employees • Public (NYSE:TGT)Target
Best for consumersTarget Corporation is a U.S. retail chain operating large-format stores and a growing e-commerce/multichannel business that combines physical stores with online fulfillment.
#7 Est. 1994 • 1k+ employees • Public (NASDAQ:AMZN)Amazon.com, Inc.
Best for consumersAmazon.com, Inc. is an American multinational technology company that operates the Amazon.com online marketplace and provides a wide range of services across e-commerce, cloud computing, digital media, and artificial intelligence.
Owned by Cambridge Information Group Owns Prime Video, Twitch, Amazon MGM Studios, Audible, Goodreads, Immedia Semiconductor LLC, AbeBooks, Zappos.com, Whole Foods Market
Market overlap
Asymmetric competition means that Macy's is a competitor of these companies, but they are not necessarily competitors of Macy's.
Sephora is a global prestige beauty retailer offering a curated assortment of makeup, skincare, fragrance, tools and services through its ecommerce site and a large network of physical stores; it is owned by LVMH.
Owned by LVMH Moët Hennessy Louis Vuitton SE
Ulta Beauty, Inc. is a U.S.-based omni-channel beauty retailer operating over 1,450 stores across all 50 states and the e-commerce site ulta.com, offering tens of thousands of cosmetics, skincare, haircare, fragrance products and in-store salon services.
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Pricing Fully Exposed
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Feature Matrix: Build vs Skip
Table stakes every competitor has. Differentiators only 1-2 have.
Reviews You Can Use
Real quotes from G2, Capterra, Trustpilot, and TrustRadius. Ready for your site, demos, and positioning.
10 Competitors Mapped
Direct, indirect, and alternatives. Positioning, ICP, and differentiators.
SEO Gaps Worth Targeting
Keywords they rank for, you don't. With "Quick Win" tags.
Their Best-Performing Ads
Top-performing Google & Meta ads. Landing page screenshots with CTAs.
15+ Data Sources
APIs, LLMs, scrapers. Data ChatGPT can't access.
