Top 10 IKEA Competitors & Alternatives in 2026
Updated onFind more companies/brands/products like IKEA. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
IKEA is a multinational retail company that designs and sells affordable, ready-to-assemble furniture, kitchen appliances, and home accessories through large-format stores and online channels.
Competitors
#2
Est. 1997 • 1k+ employees • PrivateAshley
Best for consumersAshley is a U.S.-based furniture and home décor retail chain and e-commerce brand selling Ashley Furniture products through more than 1,000 stores worldwide.
Owned by Ashley Furniture Industries, LLC
#3Est. 1990 • 1k+ employees • PrivateRooms To Go
Best for consumersRooms To Go is a privately held American furniture retail chain offering affordable furniture and coordinated whole-room packages through showrooms and online.
#4Est. 1991 • 1k+ employees • PrivateBob's Discount Furniture
Best for consumersBob's Discount Furniture is a privately held U.S. home-furnishings retail chain headquartered in Manchester, Connecticut, offering value-priced furniture and mattresses through more than 200 stores and its mybobs.com e-commerce site.
Starts at $19 / item
#5
Est. 2013 • 201-1k employees • PrivateArticle
Best for consumersDirect-to-consumer online furniture retailer focused on mid-century and Scandinavian modern designs with fast shipping to North America.
Starts at $99 / per item
Est. 2025 • 1 employee • PrivateChampSignal
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#6West Elm is a design-driven retail brand selling modern furniture, lighting, textiles and home decor online and in more than 100 stores; it is part of Williams‑Sonoma, Inc.
Owned by Williams-Sonoma, Inc.
#7Pottery Barn is a U.S.-based retailer of upscale home furnishings and décor, offering furniture, bedding, lighting, rugs, textiles, and home accessories online and in stores.
Owned by Williams-Sonoma, Inc.Starts at $29
#8
Crate & Barrel is a U.S.-based retailer offering contemporary furniture, housewares, kitchenware, and home décor through its national store network and e-commerce site.
#9Est. 1962 • 1k+ employees • Public (NYSE:WMT)Walmart
Best for consumersWalmart is a multinational retail corporation operating a large chain of discount department stores, supercenters and grocery stores with major online and omnichannel retail operations.
#10Est. 1994 • 1k+ employees • Public (NASDAQ:AMZN)Amazon.com, Inc.
Best for consumersAmazon.com, Inc. is an American multinational technology company that operates the Amazon.com online marketplace and provides a wide range of services across e-commerce, cloud computing, digital media, and artificial intelligence.
Owns Prime Video, Twitch, Amazon MGM Studios, Audible, Goodreads, Immedia Semiconductor LLC, Zappos.com, Whole Foods Market
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