Who Owns Pottery Barn? | ChampSignal
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Who Owns Pottery Barn?

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Explore the ownership hierarchy of Pottery Barn. See parent companies, holding structures, and ultimate controllers.

Ownership Chain

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Pottery Barn is a U.S.-based retailer of upscale home furnishings and décor, offering furniture, bedding, lighting, rugs, textiles, and home accessories online and in stores.

Starts at $29

Owned by
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Williams-Sonoma, Inc.

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Est. 1956   •  1k+ employees   •  Public (NYSE:WSM)

Williams-Sonoma, Inc. is a publicly traded American retail company that sells kitchenware and home furnishings through brands such as Williams Sonoma, Pottery Barn, and West Elm.

Major Shareholders

Williams-Sonoma, Inc.

Major Shareholders

NameTypeOwnershipVotingAs of
Vanguard Group Inc Largest institutional shareholder of Williams-Sonoma, Inc., holding about 15.6 million shares (~13.07% of shares outstanding) based on Form 13F data aggregated as of September 30, 2025.
Institutional13.1%13.1%Sep 2025
BlackRock Inc. Second‑largest institutional owner, with roughly 11.7 million shares (~9.82% of shares outstanding) reported in Q3 2025 institutional holdings.
Institutional9.8%9.8%Sep 2025
Aristotle Capital Management, LLC Holds about 9.1 million Williams‑Sonoma shares (~7.65% of shares outstanding) per Q3 2025 institutional ownership filings.
Institutional7.7%7.7%Sep 2025
Blackhill Capital Inc. Owns approximately 7.7 million shares (~6.45% of the company) according to September 30, 2025 Form 13F data.
Institutional6.5%6.5%Sep 2025
State Street Corporation Reports holding about 6.1 million shares (~5.14% ownership) as of September 30, 2025; also files Schedule 13G as a significant beneficial owner.
Institutional5.1%5.1%Sep 2025
FMR LLC (Fidelity) Through Fidelity-managed funds, holds roughly 3.9 million shares (~3.30% of shares outstanding) based on Q3 2025 filings.
Institutional3.3%3.3%Sep 2025
Geode Capital Management, LLC Index‑oriented manager with about 3.6 million Williams‑Sonoma shares (~2.98% ownership) as of September 30, 2025.
Institutional3.0%3.0%Sep 2025
JPMorgan Chase & Co. Holds roughly 2.4 million shares (~2.05% of the company) according to Q3 2025 institutional holder disclosures.
Institutional2.0%2.0%Sep 2025
First Trust Advisors LP ETF and fund manager owning about 2.27 million shares (~1.90% stake) as of September 30, 2025.
Institutional1.9%1.9%Sep 2025
D. E. Shaw & Co., Inc. Quantitative hedge fund complex with approximately 1.87 million shares (~1.57% of outstanding shares) based on Q3 2025 13F filings.
Institutional1.6%1.6%Sep 2025

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