Top 9 Adidas Competitors & Alternatives in 2026
Updated onFind more companies/brands/products like Adidas. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Competitors
#1Est. 1964 • 1k+ employees • Public (NYSE:NKE)Nike, Inc.
Best for consumersAmerican multinational company that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories under the Nike, Jordan, and Converse brands.
Owns Converse
#2Puma SE is a German multinational athletic apparel and footwear company that designs, manufactures, and sells sportswear, footwear, and accessories worldwide.
#3Est. 1996 • 1k+ employees • Public (NYSE:UAA)Under Armour
Best for consumersUnder Armour is a publicly traded American sportswear company that designs and sells performance apparel, footwear, and accessories worldwide.
#4New Balance is an American athletic footwear and apparel company that designs, manufactures, and markets running, training, and lifestyle shoes, clothing, and accessories worldwide.
Starts at $21.99 / per item
#5Reebok is a global athletic footwear and apparel brand selling performance and lifestyle shoes, clothing, and accessories direct-to-consumer and through retail partners.
Owned by Authentic Brands Group
Est. 2025 • 1 employee • PrivateChampSignal
Best for SMBsGet the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.
Starts at $39 / month
Has a free trial
#6ASICS is a global athletic footwear and apparel brand specializing in performance running shoes, sportswear, and training gear for runners and athletes.
Starts at $100 / per pair
#7Skechers is an American footwear and apparel company that designs, manufactures and sells casual, athletic and work shoes, plus apparel and accessories, with an emphasis on comfort technologies such as memory foam and Arch Fit.
Owned by 3G Capital#8
FILA is a global sportswear and lifestyle brand known for athletic footwear, apparel, and accessories that blend heritage sport design with contemporary streetwear.
Starts at $21 / per item
#9Est. 1998 • 1k+ employees • Public (NASDAQ:LULU)Lululemon Athletica Inc.
Best for consumersCanadian multinational athletic apparel retailer that designs and sells technical apparel, footwear, and accessories for yoga, running, training, and everyday wear.
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Competitive Landscape Report
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10 Competitors Deep-Dived
Direct, indirect, and alternative. Each classified with strategic rationale.
Pricing Fully Decoded
Plans, normalized rates, trials, guarantees, add-ons.
Full SEO Intelligence
Category ownership, top pages, keywords, and gaps to exploit.
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What customers love and hate. Ratings, themes, real quotes.
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