Top 9 adidas AG Competitors & Alternatives in 2026
Updated onFind more companies/brands/products like adidas AG. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Competitors
#1 Est. 1964 • 1k+ employees • Public (NYSE:NKE)Nike, Inc.
Best for consumersAmerican multinational company that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories under the Nike, Jordan, and Converse brands.
Owns Converse
#2 Puma SE is a German multinational athletic apparel and footwear company that designs, manufactures, and sells sportswear, footwear, and accessories worldwide.
#3 Est. 1996 • 1k+ employees • Public (NYSE:UAA)Under Armour
Best for consumersUnder Armour is a publicly traded American sportswear company that designs and sells performance apparel, footwear, and accessories worldwide.
#4 New Balance is an American athletic footwear and apparel company that designs, manufactures, and markets running, training, and lifestyle shoes, clothing, and accessories worldwide.
Starts at $21.99 / per item
#5 ASICS is a global athletic footwear and apparel brand specializing in performance running shoes, sportswear, and training gear for runners and athletes.
Starts at $100 / per pair
- Est. 2025 • 1 employee • Private
ChampSignal
Best for SMBsGet the insights your competitors don't want you to have. ChampSignal is a competitive intelligence suite for early-stage B2B SaaS founders. Make sharper calls on pricing, positioning, and GTM.
Starts at $39 / month
Has a free trial
#6 Est. 1998 • 1k+ employees • Public (NASDAQ:LULU)Lululemon Athletica Inc.
Best for consumersCanadian multinational athletic apparel retailer that designs and sells technical apparel, footwear, and accessories for yoga, running, training, and everyday wear.
#7 Est. 1976 • 1k+ employees • PrivateDecathlon
Best for consumersMultinational sporting goods retailer and manufacturer offering affordable equipment, apparel and accessories for many sports through owned brands and large-format stores and e-commerce.
#8 Skechers is an American footwear and apparel company that designs, manufactures and sells casual, athletic and work shoes, plus apparel and accessories, with an emphasis on comfort technologies such as memory foam and Arch Fit.
Owned by 3G Capital
#9 Est. 1899 • 1k+ employees • Public (NYSE:VFC)VF Corporation
Best for consumersVF Corporation is a U.S.-based public apparel and footwear company that owns a global portfolio of outdoor, active and workwear brands.
Owns Vans
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Competitive Intelligence Report
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Pricing Fully Exposed
See exactly what competitors charge, their tiers, trials, and guarantees.
Feature Matrix: Build vs Skip
Table stakes every competitor has. Differentiators only 1-2 have.
Reviews You Can Use
Real quotes from G2, Capterra, Trustpilot, and TrustRadius. Ready for your site, demos, and positioning.
10 Competitors Mapped
Direct, indirect, and alternatives. Positioning, ICP, and differentiators.
SEO Gaps Worth Targeting
Keywords they rank for, you don't. With "Quick Win" tags.
Their Best-Performing Ads
Top-performing Google & Meta ads. Landing page screenshots with CTAs.
15+ Data Sources
APIs, LLMs, scrapers. Data ChatGPT can't access.