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Who Owns Sounding Board Inc.?

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Use this page to find the Sounding Board Inc. owner and explore the full ownership hierarchy. See the owner of Sounding Board Inc., the parent company, holding structures, and ultimate controllers.

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Sounding Board Inc.

Best for enterprises
Est. 2016   •  51-200 employees   •  Public (NASDAQ:STO-BTS)

Sounding Board Inc. offers a tech-enabled coaching and mentoring platform plus managed coaching services to help enterprises scale leadership development and measure impact.

Owned by
Image associated with BTS

BTS

Best for enterprises
Est. 1986   •  1k+ employees   •  Public (NASDAQ:STO-BTS)

A global strategy-implementation and people-development consulting firm headquartered in Stockholm, Sweden.

Major Shareholders

BTS

Major Shareholders

NameTypeOwnershipVotingAs of
Henrik Ekelund Founder and Chairman; largest individual shareholder (reported in investor-owner lists).
Founder20.3%41.7%Jun 2026
Stefan af Petersens Reported as a major individual shareholder in public shareholder lists.
Individual11.6%9.6%Jun 2026
Lannebo Kapitalförvaltning (Lannebo Fonder) Swedish asset manager; disclosed as a top institutional holder.
Institutional9.1%6.5%Jun 2026
Nordea Funds (Nordea Fonder) Major Nordic fund investor in BTS Group AB.
Institutional8.8%6.3%Jun 2026
Handelsbanken Fonder Reported as a top shareholder by holdings data.
Institutional6.3%4.5%Jul 2026
SEB Funds (SEB Investment Management) Reported as a top institutional shareholder.
Institutional6.2%4.5%Jun 2026

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