Who Owns Serpstat?
Updated onUse this page to find the Serpstat owner and explore the full ownership hierarchy. See the owner of Serpstat, the parent company, holding structures, and ultimate controllers.
Serpstat
All‑in‑one SEO and PPC analytics platform offering keyword research, rank tracking, site audit and backlink analysis for agencies and teams.
Starts at $50 / per month / monthly
Netpeak
Netpeak is a full‑service digital marketing agency (SEO, PPC, analytics and performance marketing) founded in 2006 that serves mid‑market and larger businesses globally.
Serpstat
All‑in‑one SEO and PPC analytics platform offering keyword research, rank tracking, site audit and backlink analysis for agencies and teams.
Starts at $50 / per month / monthly
Netpeak
Netpeak is a full‑service digital marketing agency (SEO, PPC, analytics and performance marketing) founded in 2006 that serves mid‑market and larger businesses globally.
Major Shareholders
Serpstat
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Netpeak Group Serpstat is part of the Netpeak Group and operates as an independent SaaS product within the group (majority/parent owner; exact stake not publicly disclosed). | Corporate | - | Aug 2026 |
Digital Future (Digital Future Ventures) Venture fund acquired a 15% stake in Serpstat in 2015 (investment used for global expansion). | Institutional | 15.0% | Jan 2015 |
Artem Borodatyuk Co‑founder and CEO/leader; remaining founder-held shares are not publicly disclosed. | Founder | - | Aug 2026 |
Oleg Salamakha (Salamaha) Founder and VP of Product; specific ownership stake not publicly disclosed. | Founder | - | Aug 2026 |
Netpeak
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Artem Borodatiuk Founder of Netpeak Group and widely listed as a principal of Netpeak (identified across company About pages and profiles). | Founder | - | Aug 2026 |
Andriy Chumachenko Named as a co‑founder of Netpeak in company and profile pages; listed among founding team in multiple sources. | Founder | - | Aug 2026 |
Dmytro Piskaryov Named in several company histories as one of Netpeak’s co‑founders. | Founder | - | Aug 2026 |
Oleg Artyshuk Reported in media (AIN.ua) as having become a shareholder in Netpeak Agency (December 2021). | Individual | - | Dec 2021 |
For Founders
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