Who Owns Kit?
Updated onUse this page to find the Kit owner and explore the full ownership hierarchy. See the owner of Kit, the parent company, holding structures, and ultimate controllers.
Kit
Kit is a privately held, creator-focused email marketing and automation platform (formerly ConvertKit) that serves as an email-first operating system for building and monetizing audiences.
Starts at $0 / up to 10,000 subscribers / month
Kit appears to be independent with no parent company.
Kit
Kit is a privately held, creator-focused email marketing and automation platform (formerly ConvertKit) that serves as an email-first operating system for building and monetizing audiences.
Starts at $0 / up to 10,000 subscribers / month
Kit appears to be independent with no parent company.
Major Shareholders
Kit
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Nathan Barry Founder & CEO; historically the company has been majority founder/employee‑owned and bootstrapped (exact public % not disclosed). | Founder | - | Mar 2021 |
48 Angel investors (secondary via AngelList) Group of 48 individual angel investors who bought a ~3.18% stake in a 2021 AngelList secondary transaction (reported valuation $200M). | Individual | 3.2% | Mar 2021 |
Company employees / option holders (collective) Employees and early holders retained material equity; a portion sold in the 2021 secondary. Exact ownership split not publicly disclosed. | Family | - | Mar 2021 |
For Founders
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