Who Owns Keap?
Updated onUse this page to find the Keap owner and explore the full ownership hierarchy. See the owner of Keap, the parent company, holding structures, and ultimate controllers.
Keap
Keap is a small‑business CRM and marketing automation platform, now part of Thryv, Inc.
Starts at $299 / month
Has a free trial
Thryv
An AI-powered small business marketing and client experience platform (SaaS) that provides listings, reputation, marketing, CRM, scheduling and done-for-you marketing services for local businesses.
Starts at $99 / month
Has a free trial
Keap
Keap is a small‑business CRM and marketing automation platform, now part of Thryv, Inc.
Starts at $299 / month
Has a free trial
Thryv
An AI-powered small business marketing and client experience platform (SaaS) that provides listings, reputation, marketing, CRM, scheduling and done-for-you marketing services for local businesses.
Starts at $99 / month
Has a free trial
Major Shareholders
Thryv
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Paulson & Co. Inc. Reported as beneficial owner of 8,443,835 shares (19.0%) per the 2026 proxy; ownership per Amendment No. 3 to Schedule 13G filed March 3, 2026. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1556739/000155673926000029/thry-20260430.htm)) | Founder | 19.0% | Apr 2026 |
Massachusetts Financial Services Company (MFS) Reported as beneficial owner of 2,822,888 shares (6.4%) in the 2026 proxy statement. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1556739/000155673926000029/thry-20260430.htm)) | Institutional | 6.4% | Apr 2026 |
BlackRock, Inc. Reported as beneficial owner of 2,756,510 shares (6.2%) in the 2026 proxy; proxy notes BlackRock has sole voting power for 2,708,993 shares per its Schedule 13G/A. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1556739/000155673926000029/thry-20260430.htm)) | Institutional | 6.2% | Apr 2026 |
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