Who Owns EE Distribution?
Updated onUse this page to find the EE Distribution owner and explore the full ownership hierarchy. See the owner of EE Distribution, the parent company, holding structures, and ultimate controllers.
EE Distribution
EE Distribution is a wholesale distributor of licensed toys, action figures, and pop culture collectibles for retailers, and a division of Entertainment Earth.
Starts at $250 / order
Entertainment Earth
Entertainment Earth is a US-based online retailer and wholesaler of licensed pop-culture collectibles, toys, action figures, statues, and related merchandise.
IVEST Consumer Partners
A private equity firm focused on consumer and licensed products, managing roughly $500 million in assets and partnering with consumer brands to scale retail and licensing growth.
Equity Group Investments (EGI)
A private, Chicago-based investment firm founded by Sam Zell that makes opportunistic, often complex private equity and real-assets investments across industries and geographies.
EE Distribution
EE Distribution is a wholesale distributor of licensed toys, action figures, and pop culture collectibles for retailers, and a division of Entertainment Earth.
Starts at $250 / order
Entertainment Earth
Entertainment Earth is a US-based online retailer and wholesaler of licensed pop-culture collectibles, toys, action figures, statues, and related merchandise.
IVEST Consumer Partners
A private equity firm focused on consumer and licensed products, managing roughly $500 million in assets and partnering with consumer brands to scale retail and licensing growth.
Equity Group Investments (EGI)
A private, Chicago-based investment firm founded by Sam Zell that makes opportunistic, often complex private equity and real-assets investments across industries and geographies.
Major Shareholders
Entertainment Earth
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
IVEST Consumer Partners Private equity firm that completed a strategic investment in Entertainment Earth on Aug 2, 2022; terms (percentages) were not disclosed. | Corporate | - | Aug 2022 |
Equity Group Investments (EGI) Sam Zell’s private investment firm; participated in the same strategic investment alongside IVEST on Aug 2, 2022; terms not disclosed. | Corporate | - | Aug 2022 |
Aaron Labowitz Co‑founder and then‑CEO; Business Wire reported founders and senior management retained a significant ownership stake after the 2022 investment. | Founder | - | Aug 2022 |
Jason Labowitz Co‑founder and then‑President; reported to have retained a significant ownership stake after the 2022 investment. | Founder | - | Aug 2022 |
IVEST Consumer Partners
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Sam Bremner Co‑Founder & Managing Partner; listed as founder and lead on the firm's site and multiple profiles (presumed principal/direct owner). | Founder | - | Apr 2026 |
George Jones Co‑Founder & Chairman; publicly listed as co‑founder and active principal (presumed principal/direct owner). | Founder | - | Apr 2026 |
Aston Loch Co‑Founding Partner; listed on the firm's team pages and profiles (presumed principal/direct owner). | Founder | - | Apr 2026 |
Equity Group Investments (EGI)
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Chai Trust Company, LLC (Zell family trusts) Chai Trust Company, LLC is the corporate trustee for the Zell family trusts and is identified in SEC filings as the vehicle through which Equity Group Investments (EGI) is organized/controlled; effectively the family trust vehicle is the primary holder/control point for Sam Zell’s private-investment activities. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1818221/000119312521365017/d271052d10ka.htm?utm_source=openai)) | Family | - | - |
Samuel (Sam) Zell Founder and principal of EGI; multiple SEC filings and company disclosures describe EGI as Sam Zell’s private investment firm and refer to him as Chairman/founder—EGI is commonly described as the Zell family office/private investment vehicle. Direct percentage ownership is not publicly disclosed. ([egizell.com](https://www.egizell.com/wp-content/uploads/2022/03/EGI-One-Pager-3.21.22.pdf?utm_source=openai)) | Founder | - | - |
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