Who Owns BetterUp?
Updated onUse this page to find the BetterUp owner and explore the full ownership hierarchy. See the owner of BetterUp, the parent company, holding structures, and ultimate controllers.
BetterUp
BetterUp is an AI-powered human transformation platform that delivers personalized coaching and development for individuals and enterprise workforces.
BetterUp appears to be independent with no parent company.
BetterUp
BetterUp is an AI-powered human transformation platform that delivers personalized coaching and development for individuals and enterprise workforces.
BetterUp appears to be independent with no parent company.
Major Shareholders
BetterUp
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Wellington Management Lead investor in BetterUp's $300M Series E; exact stake not publicly disclosed. ([betterup.com](https://www.betterup.com/press/series-e?utm_source=openai)) | Institutional | - | Oct 2021 |
ICONIQ Growth Lead investor in the Series E round; stake not publicly disclosed. ([betterup.com](https://www.betterup.com/press/series-e?utm_source=openai)) | Institutional | - | Oct 2021 |
Lightspeed Venture Partners Lead investor and long-time VC backer across multiple rounds; exact ownership not publicly disclosed. ([betterup.com](https://www.betterup.com/press/series-e?utm_source=openai)) | Corporate | - | Oct 2021 |
Mubadala Investment Company Participant in the Series E (and prior rounds/customers); ownership percentage not publicly disclosed. ([betterup.com](https://www.betterup.com/press/series-e?utm_source=openai)) | Government | - | Oct 2021 |
Sapphire Ventures Participant in the Series E; stake not publicly disclosed. ([betterup.com](https://www.betterup.com/press/series-e?utm_source=openai)) | Institutional | - | Oct 2021 |
Alexi Robichaux (Co‑founder & CEO) Co‑founder and CEO; founders typically retain meaningful equity in private startups but exact current percentage is not publicly disclosed. ([betterup.com](https://www.betterup.com/about-us?utm_source=openai)) | Founder | - | - |
Eduardo Medina (Co‑founder & COO) Co‑founder and COO; exact current stake not publicly disclosed. ([betterup.com](https://www.betterup.com/about-us?utm_source=openai)) | Founder | - | - |
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