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Who Owns Affinity?

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Use this page to find the Affinity owner and explore the full ownership hierarchy. See the owner of Affinity, the parent company, holding structures, and ultimate controllers.

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Affinity

Best for mid-market companies
Est. 2014   •  201-1k employees   •  Private

Affinity is a relationship intelligence CRM for private capital dealmakers that uses automation and AI to capture interactions, enrich data, and help teams source, manage, and close deals.

Starts at $2,000 / user / year

Affinity appears to be independent with no parent company.

Major Shareholders

Affinity

Major Shareholders

NameTypeOwnershipAs of
Ray Zhou Co‑founder and board member; continues to be publicly identified as an Affinity founder/leader. Exact equity stake not publicly disclosed.
Founder-Jul 2026
Shubham Goel Co‑founder and board member; exact equity stake not publicly disclosed.
Founder-Jul 2026
Menlo Ventures Early/major venture investor in Affinity (listed on company press materials). Exact stake not disclosed in public filings.
Institutional-Sep 2024
Advance Venture Partners Investor and co‑lead on a funding round (announced by the company); stake not publicly disclosed.
Institutional-Jul 2024
8VC Named as a backer in company press material for prior funding rounds; ownership percentage not public.
Institutional-Sep 2021
MassMutual Ventures (MassMutual Ventures / MTech Capital) Participated in multiple rounds per company announcements; precise ownership not disclosed.
Institutional-Jul 2024
Sway Ventures Co‑lead investor in Affinity's Series B announcement; stake not publicly disclosed.
Institutional-Jul 2024
Pear Ventures Participating investor named in the company's Series B announcement; ownership not disclosed.
Institutional-Jul 2024
Lars Dalgaard Named individual investor (former SuccessFactors CEO) participating in the Series B round; exact stake not disclosed.
Individual-Jul 2024

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