Top 7 Apple TV Competitors & Alternatives in 2026

Updated on 1/14/2026

Find more companies/brands/products like Apple TV. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Apple TV

Best for consumers

Est. 2019 • 1k+ employees • Public (NASDAQ:AAPL)

Apple TV is Apple’s subscription streaming service and app offering Apple Originals—exclusive TV shows and movies—available across devices.

Starts at $12.99 / month

Has a free trial

Competitors

#1

Netflix

Best for consumers
Est. 1997 • 1k+ employees • Public (NASDAQ:NFLX)

Netflix is a global subscription streaming service and production company that offers films, TV series, and mobile games, including a large catalog of Netflix Originals.

Starts at $7.99 / per account / month
#2

Disney+

Best for consumers
Est. 2019 • 1k+ employees • Public (NYSE:DIS)

Disney+ is a subscription streaming service offering movies, TV shows, documentaries and original series from Disney, Pixar, Marvel, Star Wars, National Geographic and other Disney brands.

Starts at $10.99 / per account / month
#3

Prime Video

Best for consumers
Est. 2006 • 1k+ employees • Public (NASDAQ:AMZN)

Prime Video is Amazon's subscription streaming service offering movies, TV shows, live sports, and Amazon Originals.

Owned by Amazon.com, Inc.

Starts at $8.99 / per account / month

Has a free trial
#4

Max

Best for consumers
Est. 2023 • 1k+ employees • Public (NASDAQ:WBD)

Max is Warner Bros. Discovery's streaming service that combines HBO originals, Warner Bros. films, DC content, and Discovery brands in one platform.

Starts at $9.99 / per subscription / month
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ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. So you always know what your competitors are up to.

Starts at $39 / month

Has a free trial

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#5

Hulu

Best for consumers
Est. 2007 • 1k+ employees • Public (NYSE:DIS)

Hulu is a U.S. subscription streaming service offering on-demand TV shows, movies, Hulu Originals, and live-TV bundles.

Owned by Disney Streaming

Starts at $9.99 / month

Has a free trial
#6

Paramount+

Best for consumers
Est. 2021 • 1k+ employees • Public (NASDAQ:PSKY)

Paramount+ is a consumer streaming service that offers TV shows, movies, live sports and news from Paramount’s networks and studios.

Owned by Paramount Skydance Corporation

Starts at $7.99 / month

Has a free trial
#7

Peacock

Best for consumers
Est. 2020 • 1k+ employees • Public (NASDAQ:CMCSA)

Peacock is NBCUniversal’s consumer streaming service offering TV shows, movies, live sports, and original programming.

Owned by NBCUniversal

Starts at $7.99 / per account / month

Market overlap

Asymmetric competition means that Apple TV is a competitor of these companies, but they are not necessarily competitors of Apple TV.

Amazon MGM Studios

Best for consumers
Est. 2010 • 1k+ employees • Public (NASDAQ:AMZN)

Amazon MGM Studios is a film and television production and distribution company owned by Amazon that creates and distributes original movies and series worldwide, primarily for Prime Video and MGM+.

Owned by Amazon.com, Inc. Owns Metro-Goldwyn-Mayer Studios
Featured

ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. So you always know what your competitors are up to.

Starts at $39 / month

Has a free trial

Generate My Report
Paramount Skydance Corporation

Best for consumers
Est. 1914 • 1k+ employees • Public (NASDAQ:PSKY)

A global media and entertainment company combining Paramount’s film, television, and streaming assets with Skydance’s production and technology capabilities.

Owns Nickelodeon, Paramount+, Viacom, CBS, Pluto TV, Skydance, Comedy Central, BET Press, National Amusements, Inc.

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