Top 7 QuickBooks Competitors & Alternatives in 2025
Updated onFind more companies like QuickBooks. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
QuickBooks
Best for SMBsCloud and desktop accounting software for small and medium-sized businesses, developed and marketed by Intuit, offering bookkeeping, invoicing, payments, payroll, and tax-ready financials.
Starts at $20 / per organization / month
Has a free trial
Competitors
#1Est. 2006 • 1k+ employees • Public (ASX:XRO)Xero
Best for SMBsCloud-based accounting software for small businesses with bank reconciliation, invoicing, payroll integrations and add-ons, focused on international SMB markets.
Starts at $20 / per organization / month
Has a free trial
#2Est. 1996 • 1k+ employeesZoho Corporation
Best for SMBsZoho Corporation is a privately held multinational technology company that builds a comprehensive suite of cloud-based business applications for sales, finance, HR, collaboration, and IT/operations management.
#3Est. 2003 • 201-1k employeesFreshBooks
Best for SMBsCloud accounting and invoicing software tailored for freelancers and small service businesses, with time tracking, payments and client-focused workflows.
Starts at $21 / per organization / month
Has a free trial
- #4Est. 1981 • 1k+ employees • Public (LON:SGE)
Sage
Best for SMBsEstablished provider of accounting, payroll and ERP solutions (Sage Business Cloud) serving small and mid-market businesses, with strong presence in Europe and global footprint.
Starts at $19 / per organization / month
Has a free trial
#5Est. 2009 • 201-1k employees • Public (NYSE:HRB)Wave
Best for SMBsFree accounting and invoicing software for small businesses with paid payment and payroll services.
Starts at $0 / month
#6Est. 2012 • 201-1k employeesBench
Best for SMBsSubscription bookkeeping service that combines proprietary software with in-house bookkeepers to deliver monthly financials and tax-ready reports for small businesses.
Starts at $249 / per organization / month
Has a free trial
- #7Est. 2008 • 11-50 employees
Kashoo
Best for SMBsSimple cloud accounting focused on microbusinesses and solopreneurs, offering straightforward invoicing, expense tracking and basic bookkeeping at low price points.
Starts at $19.95 / per organization / month
Has a free trial
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