Top 8 Xero Competitors & Alternatives in 2025
Updated onFind more companies like Xero. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Xero
Best for SMBsCloud-based accounting software for small businesses with bank reconciliation, invoicing, payroll integrations and add-ons, focused on international SMB markets.
Starts at $20 / per organization / month
Has a free trial
Competitors
- #1
QuickBooks
QuickBooks is Intuit’s accounting and financial-management software suite for small and medium-sized businesses, offering cloud (QuickBooks Online) and desktop products plus payroll, payments, and bookkeeping services.
Starts at $20 / per user / monthly
#2Est. 2003 • 201-1k employeesFreshBooks
Best for SMBsCloud accounting and invoicing software tailored for freelancers and small service businesses, with time tracking, payments and client-focused workflows.
Starts at $21 / per organization / month
Has a free trial
#3
Est. 2011 • 1k+ employeesZoho Books
Best for SMBsZoho Books is cloud-based accounting software for small and medium businesses that handles invoicing, expenses, banking, inventory, and tax compliance.
Starts at $0 / per organization / month
- #4Est. 1981 • 1k+ employees • Public (LON:SGE)
Sage
Best for SMBsEstablished provider of accounting, payroll and ERP solutions (Sage Business Cloud) serving small and mid-market businesses, with strong presence in Europe and global footprint.
Starts at $19 / per organization / month
Has a free trial
#5Est. 2009 • 201-1k employees • Public (NYSE:HRB)Wave
Best for SMBsFree accounting and invoicing software for small businesses with paid payment and payroll services.
Starts at $0 / month
#6Est. 2007 • 201-1k employees • Public (LSE:NWG)FreeAgent
Best for SMBsCloud-based accounting software for small businesses, freelancers and accountants to manage invoicing, expenses, payroll and tax.
Starts at $13.5 / month
Has a free trial
- #7Est. 1991 • 1k+ employees • Public (NYSE:KKR)
MYOB
Best for SMBsMYOB is an Australian company that provides cloud-based accounting and business management software for sole traders, small and medium-sized businesses in Australia and New Zealand.
Starts at $7.53 / per subscription / year
Has a free trial
- #8Est. 2008 • 11-50 employees
Kashoo
Best for SMBsSimple cloud accounting focused on microbusinesses and solopreneurs, offering straightforward invoicing, expense tracking and basic bookkeeping at low price points.
Starts at $19.95 / per organization / month
Has a free trial
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