Top 9 Nielsen Competitors & Alternatives in 2025

Updated on 10/3/2025

Find more companies like Nielsen. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Nielsen

Best for enterprises

Est. 1923 • 1k+ employees

Nielsen is a global measurement and data company that provides audience measurement, consumer insights and analytics to media, advertising and consumer goods clients.

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Competitors

#1

Nielsen
Best for enterprises
Est. 1923 • 1k+ employees

Global measurement, data, and analytics company that measures audiences, advertising and consumer behavior across media and platforms.

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#2

Kantar
Best for enterprises
Est. 1992 • 1k+ employees

Global market research, data and analytics company that provides consumer insights, brand valuation, media measurement and consulting to major advertisers and organisations worldwide.

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#3

Comscore

Comscore is a global media measurement and analytics company that provides cross‑platform audience, advertising and media analytics to advertisers, agencies, publishers, networks and studios.

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#4

Ipsos
Best for enterprises
Est. 1975 • 1k+ employees • Public (EPA:IPS)

Ipsos is a global market research and consulting firm headquartered in Paris that provides data, analytics and insights to businesses, governments and organizations.

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#5

GfK
Best for enterprises
Est. 1934 • 1k+ employees

GfK is a German market research and data analytics company that provides consumer and retail intelligence to manufacturers, retailers and media (now part of the combined NIQ–GfK entity).

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#6

Dynata
Best for enterprises
Est. 2019 • 1k+ employees

Global market-research and first-party data company that provides survey panels, sampling, data services, analytics, and audience-activation solutions for insights and measurement.

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#7

Circana
Best for enterprises
Est. 2023 • 1k+ employees

Circana is a market intelligence and analytics company that combines cross-industry data, AI-powered technology, and domain expertise to help brands, retailers, and manufacturers measure consumer behavior and grow demand.

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#8

YouGov
Best for enterprises

Global panel-based audience intelligence and polling platform offering granular demographic and regularly updated sentiment and profile datasets for businesses and researchers.

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#9

Mintel
Best for enterprises
Est. 1972 • 1k+ employees

A global market intelligence agency that provides consumer and market research, reports, subscriptions, and consulting to help businesses predict trends and drive growth.

Starts at $4,995 / per report

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