Top 10 Nielsen Competitors & Alternatives in 2025
Updated onFind more companies like Nielsen. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Nielsen
Best for enterprisesGlobal measurement, data, and analytics company that measures audiences, advertising and consumer behavior across media and platforms.
Competitors
#1Comscore
Comscore is a global media measurement and analytics company that provides cross‑platform audience, advertising and media analytics to advertisers, agencies, publishers, networks and studios.
#2Est. 1992 • 1k+ employeesKantar
Best for enterprisesGlobal market research, data and analytics company that provides consumer insights, brand valuation, media measurement and consulting to major advertisers and organisations worldwide.
#3Est. 1975 • 1k+ employees • Public (EPA:IPS)Ipsos
Best for enterprisesIpsos is a global market research and consulting firm headquartered in Paris that provides data, analytics and insights to businesses, governments and organizations.
#4Est. 1934 • 1k+ employeesGfK
Best for enterprisesGfK is a German market research and data analytics company that provides consumer and retail intelligence to manufacturers, retailers and media (now part of the combined NIQ–GfK entity).
#5Est. 2022 • 1k+ employeesCircana
Best for enterprisesCircana is a privately held market-research and analytics company that provides cross-industry consumer, retail, and sales data and AI-powered insights to brands, manufacturers, and retailers.
#6YouGov
Best for enterprisesGlobal panel-based audience intelligence and polling platform offering granular demographic and regularly updated sentiment and profile datasets for businesses and researchers.
#7Est. 2019 • 1k+ employeesDynata
Best for enterprisesGlobal market-research and first-party data company that provides survey panels, sampling, data services, analytics, and audience-activation solutions for insights and measurement.
- #8Est. 2019 • 51-200 employees
MRI-Simmons
Best for enterprisesMRI-Simmons is a joint-venture provider of probabilistic, privacy-compliant U.S. consumer data and activation tools—built on address-based sampling and delivered through its Catalyst platform—to support marketers, agencies, and media companies.
#9Quantcast
Quantcast is an AI-powered advertising technology company that offers an omnichannel demand‑side platform (DSP) together with audience insights and measurement solutions for advertisers and publishers.
#10Est. 2007 • 1k+ employees • Public (NYSE:SMWB)Similarweb
Best for enterprisesDigital market intelligence platform that provides website traffic estimates, audience insights and competitor benchmarking (also offers a browser extension).
Starts at $0
Has a free trial
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