Top 9 Mattel, Inc. Competitors & Alternatives in 2026

Updated on 3/6/2026

Find more companies/brands/products like Mattel, Inc.. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Mattel, Inc.

Best for consumers

Est. 1945 • 1k+ employees • Public (NASDAQ:MAT)

American multinational toy manufacturing and entertainment company best known for brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl.

Competitors

#1

Hasbro, Inc.

Best for consumers
Est. 1923 • 1k+ employees • Public (NASDAQ:HAS)

Hasbro, Inc. is a global play and entertainment company that creates toys, games, and media based on brands such as Nerf, Monopoly, Transformers, and Magic: The Gathering.

Owns Wizards of the Coast
#2

The LEGO Group

Best for consumers
Est. 1932 • 1k+ employees • Private

Danish family‑owned multinational toy company best known for its interlocking plastic bricks and the LEGO System in Play.

Owned by KIRKBI A/S
#3

Spin Master

Best for consumers
Est. 1994 • 1k+ employees • Public (TSX:TOY)

Spin Master is a Canadian multinational toy and entertainment company that creates, designs, manufactures and markets consumer toys, games and children’s entertainment franchises.
#4

MGA Entertainment

Best for consumers
Est. 1979 • 1k+ employees • Private

MGA Entertainment is a privately held global toy and entertainment company that designs, manufactures, and markets children’s products and entertainment brands such as L.O.L. Surprise!, Bratz, Little Tikes, and Rainbow High.
#5

Bandai Namco Toys & Collectibles America Inc.

Best for consumers
Est. 2022 • 51-200 employees • Private

Bandai Namco Toys & Collectibles America Inc. is the U.S.-based toys and hobby division of Bandai Namco that manufactures, licenses, and distributes toys, model kits, and premium collectibles for popular entertainment franchises such as Tamagotchi, Dragon Ball, Gundam, and Studio Ghibli.
Featured

ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal is a competitive intelligence suite for early-stage B2B SaaS founders. Make sharper calls on pricing, positioning, and GTM.

Starts at $39 / month

Has a free trial

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#6

JAKKS Pacific, Inc.

Best for consumers
Est. 1995 • 201-1k employees • Public (NASDAQ:JAKK)

JAKKS Pacific, Inc. is an American multi-brand toy and consumer products company that designs, develops, produces and markets licensed and proprietary toys, leisure products and related items worldwide.([jakks.com](https://www.jakks.com/))
#7

Playmobil

Best for consumers
Est. 1974 • 1k+ employees • Private

Playmobil is a German toy brand of themed plastic figures and playsets produced by Geobra Brandstätter, introduced in 1974.

Starts at $7.99 / per item
#8

Tomy Company, Ltd.

Best for consumers
Est. 1924 • 1k+ employees • Public (TYO:7867)

Tomy Company, Ltd. is a Japanese public toy and children’s products manufacturer, trading as Takara Tomy in Asia, that plans, manufactures, and sells toys, games, and baby care products worldwide.
#9

VTech Holdings Limited

Best for consumers
Est. 1976 • 1k+ employees • Public (HKEX:0303)

VTech Holdings Limited is a Hong Kong-based global manufacturer of electronic learning toys, baby monitors, cordless phones, and related consumer electronics and electronic manufacturing services.