Top 7 Holland & Barrett Competitors & Alternatives in 2026

Updated on 4/11/2026

Find more companies/brands/products like Holland & Barrett. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Holland & Barrett

Best for consumers

Est. 1870 • 1k+ employees • Private

British-based multinational health and wellness retailer selling vitamins, supplements, specialist foods and beauty products.

Competitors

#1

Boots

Best for consumers
Est. 1849 • 1k+ employees • Private

A UK-based health, pharmacy and beauty retailer and online store (trading as Boots UK Limited), operating pharmacies and retail stores plus boots.com.
#2

Superdrug

Best for consumers
Est. 1964 • 1k+ employees • Private

A UK-based health & beauty retailer and online shop offering cosmetics, skincare, pharmacy services and personal care products.
#3

Myprotein

Best for consumers
Est. 2004 • 201-1k employees • Public (LON:THG)

Myprotein is a UK‑founded direct‑to‑consumer sports nutrition and activewear brand selling protein powders, vitamins, snacks and performance clothing globally.

Starts at $5.31 / per item
#4

iHerb

Best for consumers
Est. 1996 • 1k+ employees • Private

iHerb is a privately held, US-based global e-commerce retailer specializing in vitamins, supplements, and other health and wellness products.
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Best for SMBs
Est. 2025 • 1 employee • Private

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#5

GNC

Best for consumers
Est. 1935 • 1k+ employees • Public (SSE:600664)

GNC is a U.S.-based global health and wellness retailer and manufacturer specializing in vitamins, nutritional supplements, sports nutrition, and related products.

Owned by Harbin Pharmaceutical Group Co., Ltd.
#6

Planet Organic

Best for consumers
Est. 1995 • 201-1k employees • Private

A UK-based chain of certified organic supermarkets and online retailer (trading as BIOREN Limited) offering organic food, health, beauty and household products.
#7

Whole Foods Market UK

Best for consumers
Est. 1998 • 201-1k employees • Private

The UK retail operation of Whole Foods Market (trading as WholeFoodsMarket.co.uk), operated by Fresh & Wild Limited and offering natural and organic grocery products across UK stores and online delivery.

Market overlap

Asymmetric competition means that Holland & Barrett is a competitor of these companies, but they are not necessarily competitors of Holland & Barrett.

Vitabiotics

Best for consumers
Est. 1971 • 51-200 employees • Private

A family-run British manufacturer and retailer of vitamins and nutritional supplements known for consumer brands such as Pregnacare, Wellwoman and Wellman.

Starts at $4.87 / per bottle

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