Top 7 Microsoft Store Competitors & Alternatives in 2025

Updated on 9/19/2025

Find more companies like Microsoft Store. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Microsoft Store

Best for consumers

Microsoft Store is Microsoft's official app and digital content marketplace for Windows devices, offering apps, games, and other software through web and client storefronts.

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Competitors

#1

CarFyx
Best for power users
Est. 2024 • 2-10 employees

An AI-powered car customization app that visualizes modifications, wraps, and design changes for enthusiast exploration and inspiration.

Starts at $0

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#2

Google Play
Best for consumers
Est. 2012 • 1k+ employees • Public (NASDAQ:GOOGL)

Google's digital marketplace for Android apps, media and books (now part of Google Play ecosystem) serving app distribution and digital content purchases.

Starts at $0

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#3

Steam
Best for consumers

Steam is Valve's digital distribution platform focused on PC games and downloadable software with storefront and community features.

Starts at $100 / per app / other

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#4

Epic Games Store
Best for consumers

Epic Games Store is Epic's digital storefront for PC and Mac games that emphasizes developer-friendly revenue terms and promotions.

Starts at $100 / per app / other

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#5

Amazon
Best for consumers
Est. 1994 • 1k+ employees • Public (NASDAQ:AMZN)

Amazon is a global technology company that operates a leading e-commerce marketplace, subscription and digital media services, advertising, logistics, and the Amazon Web Services (AWS) cloud platform.

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#6

Itch.io
Best for power users
Est. 2013 • 11-50 employees

Open marketplace and community for indie creators to host, distribute and sell games, assets and other digital works.

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#7

Flathub
Best for consumers

Flathub is a community-driven app repository for Linux desktop applications distributed as Flatpak packages.

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