Top 8 Amazon Competitors & Alternatives in 2025
Updated onFind more companies like Amazon. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Amazon
Best for consumersAmazon is a global technology company that operates a leading e-commerce marketplace, subscription and digital media services, advertising, logistics, and the Amazon Web Services (AWS) cloud platform.
Competitors
#1Est. 1962 • 1k+ employees • Public (NYSE:WMT)Walmart
Best for consumersWalmart is a multinational retail corporation operating a large chain of discount department stores, supercenters and grocery stores with major online and omnichannel retail operations.
- #2Est. 1999 • 1k+ employees • Public (NYSE:BABA)
Alibaba Group
Best for consumersAlibaba Group is a Chinese multinational technology conglomerate focused on e-commerce (Taobao, Tmall, Alibaba.com), cloud computing, digital media and logistics services.
- #3Est. 1998 • 1k+ employees • Public (NASDAQ:JD)
JD.com
Best for consumersJD.com is a major Chinese e-commerce company offering direct online retail, marketplace services, and an extensive logistics network and cloud services.
#4Est. 1995 • 1k+ employees • Public (NASDAQ:EBAY)eBay
Best for consumerseBay is a global online marketplace that facilitates consumer-to-consumer and business-to-consumer sales through auctions and fixed-price listings.
- #5Est. 1902 • 1k+ employees • Public (NYSE:TGT)
Target
Best for consumersTarget Corporation is a U.S. retail chain operating large-format stores and a growing e-commerce/multichannel business that combines physical stores with online fulfillment.
#6Est. 2006 • 1k+ employees • Public (NYSE:SHOP)Shopify
Best for SMBsShopify is a commerce platform that enables merchants to build and run online and omnichannel stores, with SaaS plans, payments, and app ecosystem.
Starts at $29 / month
Has a free trial
- #7Est. 1999 • 1k+ employees • Public (NASDAQ:MELI)
Mercado Libre
Best for consumersMercado Libre is Latin America’s leading e-commerce and fintech ecosystem, operating marketplaces, payments (Mercado Pago), logistics and ads across the region.
- #8Est. 1975 • 1k+ employees • Public (NASDAQ:MSFT)
Microsoft
Best for enterprisesMicrosoft Corporation is a multinational technology company that develops, licenses, and supports software, services, devices, and cloud-based platforms for consumers and enterprises.
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