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Top 7 Apple Competitors & Alternatives in 2025

Updated on

Find more companies like Apple. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Apple logo/icon
Image associated withApple

Apple

Best for consumers

Apple designs and sells consumer devices, operating systems, and services, and provides software and hardware used widely by consumers and businesses.

Competitors

  1. Samsung Internet logo/icon
    Image associated withSamsung Internet #1

    Samsung Internet

    Best for consumers

    Browser preinstalled on Samsung Galaxy devices focused on mobile performance, privacy, and device integration.

    Starts at $0

  2. Google logo/icon
    #2

    Google

    Best for enterprises
    Est. 1998   •  1k+ employees   •  Public (NASDAQ:GOOGL)

    Global technology company building AI models and products (including Gemini/Bard and Google Cloud AI) for consumers and enterprises.

  3. Amazon logo/icon
    #4

    Amazon

    Best for consumers
    Est. 1994   •  1k+ employees   •  Public (NASDAQ:AMZN)

    Amazon is a global technology company that operates a leading e-commerce marketplace, subscription and digital media services, advertising, logistics, and the Amazon Web Services (AWS) cloud platform.

  4. Lenovo Legion Go logo/icon
    #5

    Lenovo Legion Go

    Best for power users
    Est. 2023   •  1k+ employees   •  Public (HKG:0992)

    Lenovo's Legion‑branded handheld gaming PC offering high‑end AMD‑powered portable gaming in the Legion ecosystem.

    Starts at $699.99

  5. Xiaomi logo/icon
    Image associated withXiaomi #6

    Xiaomi

    Xiaomi is a Chinese multinational electronics company that designs and sells smartphones, smart home devices, wearables, laptops, and consumer electronics, and operates an IoT/software ecosystem (MIUI/Mi Home).

  6. Spotify logo/icon
    #7

    Spotify

    Best for consumers
    Est. 2006   •  1k+ employees   •  Public (NYSE:SPOT)

    Music streaming service offering ad-supported free listening plus paid premium subscriptions, large music catalog and personalized discovery.

    Starts at $0 / per user / month

    Has a free trial

  7. Netflix logo/icon
    #8

    Netflix is a global subscription streaming service that offers on-demand movies, TV series, and original programming across devices.

    Starts at $7.99 / monthly

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