Top 7 Apple Competitors & Alternatives in 2025
Updated onFind more companies like Apple. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Apple
Best for consumersApple designs and sells consumer devices, operating systems, and services, and provides software and hardware used widely by consumers and businesses.
Competitors
#1
Samsung Internet
Best for consumersBrowser preinstalled on Samsung Galaxy devices focused on mobile performance, privacy, and device integration.
Starts at $0
- #2Est. 1998 • 1k+ employees • Public (NASDAQ:GOOGL)
Google
Best for enterprisesGlobal technology company building AI models and products (including Gemini/Bard and Google Cloud AI) for consumers and enterprises.
- #4Est. 1994 • 1k+ employees • Public (NASDAQ:AMZN)
Amazon
Best for consumersAmazon is a global technology company that operates a leading e-commerce marketplace, subscription and digital media services, advertising, logistics, and the Amazon Web Services (AWS) cloud platform.
- #5Est. 2023 • 1k+ employees • Public (HKG:0992)
Lenovo Legion Go
Best for power usersLenovo's Legion‑branded handheld gaming PC offering high‑end AMD‑powered portable gaming in the Legion ecosystem.
Starts at $699.99
#6
Xiaomi
Xiaomi is a Chinese multinational electronics company that designs and sells smartphones, smart home devices, wearables, laptops, and consumer electronics, and operates an IoT/software ecosystem (MIUI/Mi Home).
- #7Est. 2006 • 1k+ employees • Public (NYSE:SPOT)
Spotify
Best for consumersMusic streaming service offering ad-supported free listening plus paid premium subscriptions, large music catalog and personalized discovery.
Starts at $0 / per user / month
Has a free trial
- #8
Netflix is a global subscription streaming service that offers on-demand movies, TV series, and original programming across devices.
Starts at $7.99 / monthly
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