Top 5 Ann Summers Competitors & Alternatives in 2026
Updated onFind more companies/brands/products like Ann Summers. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Ann Summers
British retail company selling lingerie, sex toys, erotic gifts and related apparel through stores and an online shop.
Starts at $15
Competitors
#1 Est. 2002 • 1k+ employees • PrivateLovehoney
Best for consumersUK-based online retailer and manufacturer of sexual wellness products, toys and lingerie operating as part of the Lovehoney Group.
#2 Est. 2011 • 201-1k employees • PrivateBoux Avenue
Best for consumersBritish lingerie, nightwear and swimwear retailer and brand based in London.
#3 Est. 1977 • 1k+ employees • Public (NYSE:VSCO)Victoria's Secret
Best for consumersAn American fashion and beauty retailer primarily known for lingerie, bras, panties, sleepwear, athleisure, swim and fragrance products.
Starts at $19.99 / item
- Est. 2025 • 1 employee • Private
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#4 Est. 1990 • 1k+ employees • PrivateLa Senza
Best for consumersA Canadian-founded women's lingerie and intimate apparel retailer selling bras, panties, sleepwear and related accessories.
#5 Est. 1971 • 201-1k employees • PrivateAdam & Eve
Best for consumersAn American online and retail sexual-wellness retailer selling sex toys, lingerie, condoms, lubes and related education and products.
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Feature Matrix: Build vs Skip
Table stakes every competitor has. Differentiators only 1-2 have.
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10 Competitors Mapped
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SEO Gaps Worth Targeting
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15+ Data Sources
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