Glossier vs Rhode
Updated onCompare Glossier and Rhode side-by-side. See how they stack up on features, pricing, and target market.
Glossier
Glossier is a New York–based direct-to-consumer beauty company offering skincare, makeup, body care, fragrance, and related products built around its “Skin First. Makeup Second.” philosophy.
Starts at $16 / item
vs
Rhode
Rhode is a celebrity-founded skincare and hybrid makeup brand by Hailey Bieber offering minimalist, science-backed products focused on hydrating and strengthening the skin barrier.
Starts at $18
Which should you choose?
Glossier
Choose Glossier if you want an established, community-driven beauty brand with a wide range of skincare, makeup, body care and fragrance, plus immersive brand-owned stores alongside Sephora availability.([glossier.com](https://www.glossier.com/pages/about))
Rhode
Choose Rhode if you prefer a newer, Hailey Bieber–founded line of minimalist, barrier-focused skincare and lip/cheek hybrids that is fully vegan and cruelty-free, now backed by public company e.l.f. Beauty and widely available through Sephora and partners like Mecca.([rhodeskin.com](https://www.rhodeskin.com/))
Typical cost comparison
Scenario: Full-size 3-step daily skincare routine (cleanser + moisturizer + hydrating serum) purchased once from each brand.
Glossier
$84 per year
Rhode
$94 per year
Glossier saves you $10 per year in this scenario.
Key differences
| Category | Glossier | Rhode | Why? |
|---|---|---|---|
| Distribution & Retail Experience | Glossier sells online, in its own branded stores in major U.S. cities and London, and in all freestanding Sephora stores across the U.S. and Canada, while Rhode sells online and through Sephora globally (plus partners like Mecca) without standalone brand stores, so both are widely accessible but Glossier emphasizes an immersive brand-store experience.([glossier.com](https://www.glossier.com/en-ai/pages/locations)) | ||
| Ownership & Scale | Glossier remains a privately held, venture-backed DTC beauty company, whereas Rhode has been acquired by publicly traded e.l.f. Beauty (NYSE: ELF) in a deal valued up to $1 billion, giving Rhode access to larger corporate resources and distribution infrastructure.([pitchbook.com](https://pitchbook.com/profiles/company/104052-34)) | ||
| Price Point for Core Skincare Routine | A comparable three-step routine (cleanser, moisturizer, serum) is roughly $84 at list prices for Glossier versus about $94 for Rhode, so Glossier is modestly less expensive while both occupy an accessible prestige price tier.([sephora.com](https://www.sephora.com/product/milky-jelly-gentle-gel-face-cleanser-P519350)) | ||
| Product Range & Categories | Glossier spans multiple categories—skincare, color cosmetics, body care and signature fragrances like Glossier You—while Rhode keeps a tighter edit of barrier-focused skincare plus a small range of lip-and-cheek products.([glossier.com](https://www.glossier.com/pages/about)) | ||
| Skin Barrier & Dermatologist-Led Focus | Both offer hydrating skincare, but Rhode is explicitly positioned around skin-barrier support and fragrance-free, dermatologist-tested formulas with actives like peptides and niacinamide, whereas Glossier’s range is broader and includes more fragrance-forward lines such as Body Hero and Glossier You.([rhodeskin.com](https://www.rhodeskin.com/products/pineapple-refresh-cleanser?variant=44594387321070)) |
Feature comparison
| Feature | Glossier | Rhode | Notes |
|---|---|---|---|
| Available at Sephora in U.S. and Canada | Both Glossier and Rhode are now carried online and in Sephora stores across the U.S. and Canada, making them easy to compare and purchase from the same retailer.([goodmorningamerica.com](https://www.goodmorningamerica.com/style/story/glossier-lands-sephora-stores-shop-97429391)) | ||
| Core skincare products (cleansers, moisturizers, serums) | Both brands offer complete daily skincare routines, with Glossier products like Milky Jelly Cleanser and Priming Moisturizer and Rhode staples like Pineapple Refresh, Barrier Restore Cream, and Peptide Glazing Fluid.([glossier.com](https://www.glossier.com/products/milky-jelly-cleanser?variant=44415832752373)) | ||
| Body care products (body wash, lotions, body oils) | Glossier sells dedicated body-care products through its Body Hero line (e.g., body wash, lotion, exfoliating bar, dry-touch oil mist), whereas Rhode’s assortment is currently limited to face-focused skincare and lip/cheek items.([glossier.com](https://www.glossier.com/products/the-complete-body-hero-collection)) | ||
| Brand-owned retail stores | Glossier operates branded stores in multiple U.S. cities and London that stock its full collection, while Rhode is sold through retailers such as Sephora and Mecca without its own standalone stores.([glossier.com](https://www.glossier.com/en-ai/pages/locations)) | ||
| Fragrance / perfume line | Glossier offers several personal fragrances under the Glossier You range, while Rhode emphasizes fragrance-free skincare and does not sell standalone perfumes.([glossier.com](https://www.glossier.com/products/glossier-you?variant=44056890540277)) | ||
| Color makeup line (face, eyes, lips) | Glossier has a full makeup assortment for eyes, face and lips (e.g., Boy Brow, Cloud Paint, Generation G), while Rhode offers a smaller, skin-first color edit mainly around lip and cheek products like Pocket Blush and Peptide Lip Tint.([glossier.com](https://www.glossier.com/en-ws/pages/makeup)) | ||
| Fully vegan brand (no animal-derived ingredients) | Glossier is certified cruelty-free but not fully vegan, as some products still use animal-derived ingredients, whereas Rhode states all of its products are vegan, cruelty-free and certified by Leaping Bunny and PETA.([crueltyfreekitty.com](https://www.crueltyfreekitty.com/brands/glossier/)) |
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