Who Owns YouTube?
Updated onExplore the ownership hierarchy of YouTube. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
YouTube
YouTube is a global online video-sharing platform where users upload, watch, and interact with videos and access paid services like YouTube Premium.
Starts at $0
Global technology company building AI models and products (including Gemini/Bard and Google Cloud AI) for consumers and enterprises.
Alphabet Inc.
Alphabet (Google) builds cloud infrastructure, custom AI accelerators, and software platforms that compete with GPU-based AI solutions in cloud and AI services.
YouTube
YouTube is a global online video-sharing platform where users upload, watch, and interact with videos and access paid services like YouTube Premium.
Starts at $0
Global technology company building AI models and products (including Gemini/Bard and Google Cloud AI) for consumers and enterprises.
Alphabet Inc.
Alphabet (Google) builds cloud infrastructure, custom AI accelerators, and software platforms that compete with GPU-based AI solutions in cloud and AI services.
Major Shareholders
YouTube
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Lawrence E. (Larry) Page Alphabet co‑founder and controlling shareholder. Beneficial owner of about 389M Class B super‑voting shares (~44% of Class B), which equate to roughly 2.8% of total economic ownership but around 26% of aggregate voting power when considering Class A and Class B votes as of late 2022. | Founder | 2.8% | 26.3% | Dec 2022 |
Sergey Brin Alphabet co‑founder and controlling shareholder. Beneficial owner of about 363M Class B super‑voting shares (~42% of Class B), corresponding to roughly 2.7% of total economic ownership but approximately 25% of total voting power; together with Larry Page he controls a majority of Alphabet’s shareholder votes. | Founder | 2.7% | 24.6% | Dec 2023 |
Vanguard Group Inc. Largest institutional shareholder in Alphabet, holding roughly 929M shares (across Alphabet’s listed share classes), or about 7.7% of the company’s outstanding stock according to 2025 ownership data compiled from institutional filings. | Institutional | 7.7% | — | — |
BlackRock Inc. Second‑largest institutional owner of Alphabet, with about 787M shares, representing roughly 6.5% of the company’s outstanding equity based on aggregated 2025 institutional ownership data. | Institutional | 6.5% | — | — |
State Street Corporation Major index‑fund manager and one of Alphabet’s largest institutional shareholders, holding about 412M shares, or roughly 3.4% of the company’s stock per 2025 institutional ownership disclosures. | Institutional | 3.4% | — | — |
Alphabet Inc.
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Larry Page Alphabet co‑founder and director; owns roughly 6.1% of Alphabet’s equity but around 26% of total voting power via a large Class B super‑voting stake as reflected in recent proxy and ownership analyses. | Founder | 6.1% | 26.3% | Apr 2024 |
Sergey Brin Alphabet co‑founder and board member; holds about 5.9% of Alphabet’s equity and roughly a quarter of total voting power through Class B shares, with the two founders together controlling just over 51% of votes. | Founder | 5.9% | 24.9% | Apr 2024 |
The Vanguard Group, Inc. Largest institutional shareholder; Vanguard’s index funds collectively own about 7% of Alphabet’s shares, corresponding to roughly 3% of overall voting power based on multi‑class share filings. | Institutional | 7.0% | 3.3% | Dec 2022 |
BlackRock, Inc. Second‑largest institutional holder; BlackRock‑managed funds own around 6% of Alphabet’s equity with under 3% of total voting power due to their focus on publicly traded Class A and C shares. | Institutional | 6.2% | 2.8% | Dec 2022 |
State Street Corporation Major index‑fund provider; various State Street vehicles together hold on the order of 3% of Alphabet’s stock, implying roughly 1½% of aggregate voting power from predominantly Class A holdings. | Institutional | 3.1% | 1.5% | Sep 2025 |
FMR LLC (Fidelity Investments) Parent of Fidelity mutual funds; ownership aggregators and disclosures indicate FMR‑managed funds collectively own roughly 1–2% of Alphabet’s shares, making it a sizable but smaller institutional owner than Vanguard, BlackRock, or State Street. | Institutional | 1.8% | 0.9% | Sep 2025 |
Eric E. Schmidt Former Google and Alphabet CEO; through personal, family, and charitable vehicles he beneficially owns under 1% of Alphabet’s equity but roughly 4% of voting power via significant Class B and Class A holdings. | Individual | 0.7% | 4.2% | Dec 2024 |
L. John Doerr Long‑time Alphabet director and early venture investor; public holdings data show he owns about 0.3% of Alphabet’s shares across all classes yet controls roughly 1½% of votes due to substantial Class B super‑voting stock. | Individual | 0.3% | 1.5% | Jun 2025 |
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