Who Owns YETI?
Updated onExplore the ownership hierarchy of YETI. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
YETI is an American outdoor-lifestyle brand (headquartered in Austin, Texas) that designs and sells premium hard and soft coolers, insulated drinkware (Rambler), bags, outdoor kitchen items and related gear for recreational and professional use.
Starts at $10
YETI Holdings, Inc.
YETI Holdings, Inc. is a publicly traded American company that designs, markets, and distributes premium outdoor products such as coolers, drinkware, bags, and related gear under the YETI brand.
YETI is an American outdoor-lifestyle brand (headquartered in Austin, Texas) that designs and sells premium hard and soft coolers, insulated drinkware (Rambler), bags, outdoor kitchen items and related gear for recreational and professional use.
Starts at $10
YETI Holdings, Inc.
YETI Holdings, Inc. is a publicly traded American company that designs, markets, and distributes premium outdoor products such as coolers, drinkware, bags, and related gear under the YETI brand.
Major Shareholders
YETI
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Ryan R. Seiders Co-founder of YETI; reported as the largest individual shareholder, beneficially owning about 11.67 million YETI Holdings Inc. shares (~15%) based on 2025 public ownership data compiled from SEC filings and third‑party sources. | Founder | 15.0% | 15.0% | — |
The Vanguard Group, Inc. Large asset manager; through its index and active funds it reported holding roughly 10.41% of YETI’s outstanding common stock (about 8.1 million shares) as of September 29, 2025. | Institutional | 10.4% | 10.4% | Sep 2025 |
BlackRock, Inc. Global asset manager; its various funds collectively reported ownership of about 9.31% of YETI (roughly 7.25 million shares) as of September 29, 2025. | Institutional | 9.3% | 9.3% | Sep 2025 |
Roy J. Seiders Co-founder of YETI; listed as a major insider shareholder with an estimated 5.65 million shares (~7.3% of the company) according to 2025 ownership summaries based on SEC filings. | Founder | 7.3% | 7.3% | — |
Wellington Management Group LLP Institutional investment manager; reported beneficial ownership of about 7.17% of YETI (approximately 5.58 million shares) as of September 29, 2025. | Institutional | 7.2% | 7.2% | Sep 2025 |
Macquarie Group Ltd Macquarie’s asset‑management arm (including Macquarie Investment Management Business Trust) held roughly 3.43% of YETI’s shares (~2.67 million) as of late September 2025. | Institutional | 3.4% | 3.4% | Sep 2025 |
Reinhart Partners, LLC U.S. investment manager; disclosed ownership of about 3.42% of YETI (around 2.66 million shares) in 2025 institutional holder reports. | Institutional | 3.4% | 3.4% | Sep 2025 |
Baillie Gifford & Co. Edinburgh‑based global investment manager; reported holding roughly 3.36% of YETI (about 2.61 million shares) as of September 29, 2025. | Institutional | 3.4% | 3.4% | Sep 2025 |
State Street Corporation Through State Street Global Advisors and related entities, reported owning about 3.14% of YETI’s common stock (~2.44 million shares) as of late September 2025. | Institutional | 3.1% | 3.1% | Sep 2025 |
FMR LLC (Fidelity Investments) Parent company of Fidelity mutual funds; its funds collectively reported beneficial ownership of about 3.09% of YETI (roughly 2.40 million shares) as of September 29, 2025. | Institutional | 3.1% | 3.1% | Sep 2025 |
Westwood Management Corp. Investment management firm based in Texas; reported holding approximately 2.84% of YETI (about 2.21 million shares) as of September 29, 2025. | Institutional | 2.8% | 2.8% | Sep 2025 |
Engaged Capital, LLC Activist investment firm; disclosed a stake of roughly 2.8% in YETI in 2025 and entered a cooperation agreement with the company to add two independent directors to the board. | Institutional | 2.8% | 2.8% | Sep 2025 |
YETI Holdings, Inc.
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
The Vanguard Group, Inc. Owns roughly 8.1–8.4M YETI shares (just over 10% of common stock) through Vanguard-managed funds, per a 2025 Schedule 13G/A and multiple institutional ownership databases. | Institutional | 10.4% | Sep 2025 |
BlackRock, Inc. BlackRock’s Schedule 13G/A filings and 2025 institutional holdings data show it holding about 7.2–8.9M YETI shares, corresponding to roughly 9–10.5% of the company. | Institutional | 8.8% | Sep 2025 |
Wellington Management Group LLP A 2025 Schedule 13G and ownership tables indicate Wellington controls about 4.9–5.6M YETI shares, or roughly 6–7% of outstanding common stock. | Institutional | 7.2% | Sep 2025 |
Macquarie Investment Management Business Trust Macquarie Investment Management Business Trust reports holding roughly 2.7M YETI shares, equating to about 3–4% of the company as of 2025. | Institutional | 3.4% | Sep 2025 |
Reinhart Partners, LLC Reinhart Partners holds approximately 2.1–2.7M YETI shares (around 3% ownership) based on 2025 SEC and institutional ownership disclosures. | Institutional | 3.4% | Sep 2025 |
Baillie Gifford & Co. Baillie Gifford’s 2025 Schedule 13G/A amendments and holdings data show it owning roughly 2.6–2.7M YETI shares, or about 3% of the float. | Institutional | 3.4% | Sep 2025 |
State Street Corporation (incl. State Street Global Advisors) State Street–affiliated funds collectively own about 2.4–2.5M YETI shares (just over 3% of common stock) according to 2025 institutional ownership tables. | Institutional | 3.1% | Sep 2025 |
FMR LLC (Fidelity Management & Research) Fidelity’s FMR LLC appears among the largest holders with roughly 2.4M YETI shares, representing about 3% ownership as of late 2025. | Institutional | 3.1% | Sep 2025 |
Westwood Management Corp. (Texas) / Westwood Holdings Group Inc. Westwood increased its YETI position to around 2.2–2.5M shares in 2025, corresponding to roughly 3% of the company. | Institutional | 2.8% | Sep 2025 |
Engaged Capital, LLC Activist hedge fund Engaged Capital owns about 2.16M YETI shares (~2.7–2.8%) and entered into a 2025 cooperation agreement with YETI’s board. | Institutional | 2.8% | Sep 2025 |
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