Who Owns Whatnot?
Updated onExplore the ownership hierarchy of Whatnot. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Whatnot
Whatnot is a privately held live‑stream shopping marketplace, founded in 2019 and headquartered in Los Angeles, that lets buyers and sellers connect via real‑time video auctions across 250+ product categories.
Whatnot appears to be independent with no known parent company.
Whatnot
Whatnot is a privately held live‑stream shopping marketplace, founded in 2019 and headquartered in Los Angeles, that lets buyers and sellers connect via real‑time video auctions across 250+ product categories.
Whatnot appears to be independent with no known parent company.
Major Shareholders
Whatnot
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Grant LaFontaine Co‑founder and CEO of Whatnot Inc.; widely reported to remain a significant individual shareholder, but exact equity stake is not publicly disclosed. | Founder | — | Dec 2024 |
Logan Head Co‑founder and CTO of Whatnot Inc.; regarded as a key individual shareholder, though his precise ownership percentage has not been made public. | Founder | — | Dec 2024 |
DST Global Global venture firm that led or co‑led major late‑stage financings (Series D and co‑led the $265M Series E and $225M Series F rounds), making it one of Whatnot’s largest institutional investors; specific equity share is confidential. | Institutional | — | Oct 2025 |
CapitalG Alphabet’s independent growth fund; led the $150M Series C and co‑led the large Series D and Series F rounds, indicating a substantial minority stake in Whatnot, though no exact percentage is disclosed. | Institutional | — | Oct 2025 |
Andreessen Horowitz (a16z) Silicon Valley venture firm that led Whatnot’s Series A and participated in multiple subsequent rounds (B, C, D, E and F), making it a core institutional shareholder; detailed ownership figures are not public. | Institutional | — | Oct 2025 |
Y Combinator / YC Continuity Startup accelerator and growth fund that first backed Whatnot in the W20 batch and later led the $50M Series B via YC Continuity, continuing to participate in later rounds; combined stake is undisclosed. | Institutional | — | Oct 2025 |
Greycroft Venture firm that co‑led the $265M Series E round and later joined the Series F syndicate, positioning it as a significant later‑stage shareholder; no public data on its exact share. | Institutional | — | Jan 2025 |
Avra Capital Growth investor (often referenced simply as Avra) that co‑led the $265M Series E alongside Greycroft and DST Global and participated again in Series F, indicating a meaningful but undisclosed ownership stake. | Institutional | — | Jan 2025 |
BOND Late‑stage venture firm backing Whatnot since at least the Series D round and listed among key backers in later rounds (E and F); considered a major institutional shareholder though percentages remain private. | Institutional | — | Oct 2025 |
Lightspeed Venture Partners Joined Whatnot’s cap table as a new investor in the $265M Series E round and is cited among major venture backers; actual equity fraction has not been publicly shared. | Institutional | — | Jan 2025 |
Durable Capital Partners Public‑markets–oriented growth investor that participated in the large Series E round, making it a notable but minority shareholder; precise ownership percentage is undisclosed. | Institutional | — | Jan 2025 |
Sequoia Capital Top‑tier venture firm that joined Whatnot as a new investor in the $225M Series F financing in October 2025, acquiring a direct equity stake whose size has not been made public. | Institutional | — | Oct 2025 |
Alkeon Capital Growth‑equity and crossover fund that also entered in the Series F round as a new investor, holding a minority stake with no disclosed percentage. | Institutional | — | Oct 2025 |
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