Who Owns Vuori?
Updated onExplore the ownership hierarchy of Vuori. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Vuori
Southern California–inspired performance apparel brand offering athleisure and activewear for men and women.
Vuori appears to be independent with no known parent company.
Vuori
Southern California–inspired performance apparel brand offering athleisure and activewear for men and women.
Vuori appears to be independent with no known parent company.
Major Shareholders
Vuori
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Joe Kudla Founder and CEO of Vuori; public profiles and interviews indicate he remains the key controlling shareholder, but his exact ownership and voting stakes are not publicly disclosed. | Individual | — | Nov 2024 |
General Atlantic Global growth equity firm that led an $825 million secondary tender investment in Vuori in November 2024, becoming one of the company’s major shareholders; specific stake size has not been disclosed. | Institutional | — | Nov 2024 |
Stripes Growth equity firm that co-led the November 2024 $825 million secondary investment round in Vuori and is described by the company as a key strategic partner and major investor; exact ownership percentage is not public. | Institutional | — | Nov 2024 |
SoftBank Vision Fund 2 SoftBank’s Vision Fund 2 invested $400 million in Vuori in October 2021 at a $4 billion valuation, and is later referenced by the company as an existing major investor; the investment is a minority stake and precise ownership is undisclosed. | Institutional | — | Nov 2024 |
Norwest Venture Partners Growth equity and venture firm that made a minority growth equity investment of about $45 million in Vuori in 2019 and is cited by Vuori in 2024 as an existing major investor; detailed cap-table percentages are not public. | Institutional | — | Nov 2024 |
ABP Capital Investment firm named by Vuori alongside SoftBank and Norwest as an existing major investor at the time of the November 2024 General Atlantic/Stripes financing; ownership details are not publicly broken out. | Institutional | — | Nov 2024 |
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