Who Owns Swig?
Updated onExplore the ownership hierarchy of Swig. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Swig
Swig is a privately owned U.S. drive-through soda-fountain chain founded in 2010 in St. George, Utah, best known for its customizable “dirty sodas,” energy drinks, cookies, and pretzel bites.
Starts at $1.5 / drink
The Larry H. Miller Company
The Larry H. Miller Company is a privately held family investment firm based in Sandy, Utah, overseeing a portfolio of businesses in real estate, senior health, sports and entertainment, and other investments.
Swig
Swig is a privately owned U.S. drive-through soda-fountain chain founded in 2010 in St. George, Utah, best known for its customizable “dirty sodas,” energy drinks, cookies, and pretzel bites.
Starts at $1.5 / drink
The Larry H. Miller Company
The Larry H. Miller Company is a privately held family investment firm based in Sandy, Utah, overseeing a portfolio of businesses in real estate, senior health, sports and entertainment, and other investments.
Major Shareholders
Swig
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
The Larry H. Miller Company Family-owned investment and holding company that acquired a majority stake in Swig from Savory Fund in November 2022 and is still described as Swig’s majority owner as of June 2025. | Corporate | — | Jun 2025 |
Savory Fund Restaurant-focused private equity firm that owned a majority of Swig from 2017 until selling control to The Larry H. Miller Company in 2022; it retained a significant minority interest and is still cited as a minority owner as of 2025. | Institutional | — | Jun 2025 |
Nicole Tanner Founder of Swig who retained a significant minority equity stake in the company when The Larry H. Miller Company acquired majority control in November 2022. | Individual | — | Nov 2022 |
Chase Wardrop Early Swig partner and later COO who joined via The Soda Shop merger and retained a significant minority stake following the November 2022 majority investment by The Larry H. Miller Company. | Individual | — | Nov 2022 |
Dylan Roeder Early Swig partner and later CMO who also came from The Soda Shop merger and retained a significant minority equity stake after the November 2022 transaction with The Larry H. Miller Company. | Individual | — | Nov 2022 |
The Larry H. Miller Company
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Gail Miller Widely and currently described by the company itself and external business profiles as the owner of The Larry H. Miller Company, a privately held, family-owned investment firm; no public disclosure of exact equity or voting percentages. | Individual | — | Apr 2025 |
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