Who Owns Rumble?
Updated onExplore the ownership hierarchy of Rumble. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Rumble
Rumble is a video-sharing and livestreaming platform with related advertising and cloud services for creators and viewers, operated by Rumble Inc. (NASDAQ:RUM).
Starts at $0
Rumble Inc.
Rumble Inc. is a publicly traded online video-sharing and cloud services company that operates the Rumble video platform, Locals, Rumble Cloud, and related creator monetization and advertising tools.
Starts at $0
Rumble
Rumble is a video-sharing and livestreaming platform with related advertising and cloud services for creators and viewers, operated by Rumble Inc. (NASDAQ:RUM).
Starts at $0
Rumble Inc.
Rumble Inc. is a publicly traded online video-sharing and cloud services company that operates the Rumble video platform, Locals, Rumble Cloud, and related creator monetization and advertising tools.
Starts at $0
Major Shareholders
Rumble
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Tether Holdings, S.A. de C.V. Largest external shareholder. Through its wholly owned subsidiary Tether Investments, S.A. de C.V., Tether holds approximately 104.4 million Rumble Class A shares. This stake arises from a $775 million strategic investment for 103.3 million newly issued shares at $7.50 per share approved December 20, 2024, and reported in Rumble’s Schedule 14C and Tether’s Schedule 13D/A (30.5% of the Class A float as of November 10, 2025), plus additional open-market purchases disclosed on Forms 4 on November 19–21, 2025. Recalculated against roughly 339.1 million shares outstanding, this corresponds to about 30.8% economic interest as of late November 2025. | Corporate | 30.8% | Nov 2025 |
Christopher Pavlovski Founder, CEO and chairman; Rumble’s largest individual shareholder. Beneficial ownership is held primarily through 1000748380 Ontario Ltd. Following a self‑tender transaction on February 7, 2025—where he sold about 10 million shares at $7.50—Form 4–based summaries indicate Pavlovski still owned roughly 95.8 million Rumble shares. Using ~339.1 million shares outstanding, this equates to approximately 28% of the company’s equity; later Form 4s in 2025 show only small additional tax‑withholding and de minimis transactions, so his stake remains in this range. | Founder | 28.2% | Feb 2025 |
CFAC Holdings VI, LLC Sponsor of the CF Acquisition Corp. VI SPAC that took Rumble public. A September 16, 2022 Form 4 and related Schedule 13D filings show CFAC Holdings VI, LLC acquired and held 11,214,000 Rumble Class A shares, originally representing more than 5% of the company at closing. No subsequent disposition filings have been identified; assuming the same share count against ~339.1 million shares outstanding by late 2025 implies an ownership stake of roughly 3.3%. | Corporate | 3.3% | Sep 2022 |
The Vanguard Group, Inc. Large index and asset‑management firm. Q3 2025 Form 13F data and institutional‑holder summaries report Vanguard owning about 8.93 million Rumble shares as of September 30, 2025, corresponding to approximately 2.6% of shares outstanding. | Institutional | 2.6% | Sep 2025 |
BlackRock, Inc. Global asset manager. Q3 2025 institutional‑ownership disclosures list BlackRock with roughly 7.72 million Rumble shares as of September 30, 2025, equating to about 2.3% of the company. | Institutional | 2.3% | Sep 2025 |
Cantor Fitzgerald, L.P. Financial services firm and former CF Acquisition Corp. VI sponsor affiliate. Institutional‑holder reports for Q3 2025 show Cantor Fitzgerald L.P. holding approximately 7.37 million Rumble shares, or about 2.2% of outstanding shares, as of September 30, 2025. | Institutional | 2.2% | Sep 2025 |
State Street Corporation (State Street Global Advisors) Through its asset‑management arm State Street Global Advisors, State Street beneficially owns around 3.19 million Rumble shares per 13F and ownership summaries dated September 30, 2025, representing roughly 0.9% of shares outstanding. | Institutional | 0.9% | Sep 2025 |
Geode Capital Management, LLC Quantitative asset manager that sub‑advises several Vanguard index funds. Q3 2025 institutional‑ownership data attribute about 2.74 million Rumble shares to Geode Capital Management as of September 30, 2025, equal to roughly 0.8% of the company. | Institutional | 0.8% | Sep 2025 |
Rumble Inc.
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Christopher Pavlovski Founder, CEO and chairman of Rumble Inc. Rumble’s proxy materials for its 2023 annual meeting reported that, as of April 21, 2023, Pavlovski beneficially owned 140,182,173 shares of Class A common stock, representing approximately 44.6% of that class, with all such shares subject to lock-up or vesting conditions. Later Rumble filings (a January 7, 2025 preliminary information statement) describe him as the “Majority Stockholder,” indicating he continued to hold a majority of the company’s outstanding voting capital stock as of December 20, 2024, though his exact current economic percentage may have changed due to subsequent share issuances and transactions. | Founder | 44.6% | Apr 2023 |
Tether Holdings, S.A. de C.V. (together with Tether Investments, S.A. de C.V.) El Salvador–based corporate parent of the Tether group. A Schedule 13D filed February 7, 2025 disclosed beneficial ownership of 103,333,333 Rumble Class A shares, or about 32.6% of the outstanding class. An amended Schedule 13D filed November 12, 2025 reported the same share count but a reduced percentage of approximately 30.5%, reflecting an increase in Rumble’s total shares outstanding. Subsequent Form 4 filings and market commentary in November 2025 indicate that Tether-affiliated entities purchased additional shares, bringing their holdings to roughly 104.4 million shares; however, the precise percentage after later share issuances (including those related to strategic transactions) is not yet clearly stated in SEC percentage terms. | Corporate | 30.5% | Nov 2025 |
CFAC Holdings VI LLC Sponsor entity of CF Acquisition Corp. VI, the SPAC that took Rumble public. It is listed as a significant selling securityholder in Rumble’s post‑effective amendment to its S‑1 shelf registration. Aggregated ownership data based on recent SEC filings indicate CFAC Holdings VI LLC holds approximately 11.2 million RUM shares, corresponding to about 2.6% of Rumble’s equity. | Corporate | 2.6% | — |
The Vanguard Group, Inc. Large U.S. asset manager and index fund provider. Recent institutional-ownership compilations based on Form 13F filings identify Vanguard as one of Rumble’s largest institutional shareholders, with an estimated 8.93 million RUM shares, or about 2.05% of the company. | Institutional | 2.0% | — |
BlackRock, Inc. Global asset manager whose ETFs and index funds hold Rumble shares. Recent ownership summaries derived from SEC filings show BlackRock holding roughly 7.72 million RUM shares, representing about 1.78% of the company’s equity. | Institutional | 1.8% | — |
Cantor Fitzgerald, L.P. Financial services firm with long‑standing involvement in Rumble’s financing. Institutional-ownership data show Cantor Fitzgerald holding approximately 7.37 million RUM shares, or about 1.7% of outstanding shares, making it one of the larger institutional investors after Tether and the founder group. | Institutional | 1.7% | — |
Robert Arsov Individual investor and Rumble director. Recent ownership tables based on SEC filings show Arsov beneficially owning about 5.15 million RUM shares, corresponding to roughly 1.18% of the company’s equity. | Individual | 1.2% | — |
State Street Corporation Custodian bank and asset manager whose index products hold Rumble shares. Aggregated 13F data indicate State Street holds around 3.19 million RUM shares, or approximately 0.73% of the company, placing it among the notable though smaller institutional holders. | Institutional | 0.7% | — |
Get Started
Your ultimate competitive playbook
You just found your top competitors. Now let's map your whole landscape and show you how to stand out.
Competitive Landscape Report
Built for small teams who can't hire a full-time analyst.
$129 $260 one-time payment
Generated in minutes, no subscription.
Instead of guessing what to do about your competitors, get a done-for-you intelligence report
Competitor Map
Direct, indirect, and alternative competitors mapped across your market
Positioning Analysis
How each competitor positions, their ICP, and key differentiators
Feature & Pricing Matrix
Side-by-side comparison of features, pricing, and packaging strategies
Growth Channel Analysis
SEO, paid ads, content, and social strategies across the landscape
Reputation & Social Proof
Ratings, reviews, and sentiment analysis across all competitors
90-Day Action Plan
Specific tactics to differentiate and win more deals in the next 3 months