Who Owns Puma SE?
Updated onExplore the ownership hierarchy of Puma SE. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Puma SE is a German multinational athletic apparel and footwear company that designs, manufactures, and sells sportswear, footwear, and accessories worldwide.
Puma SE appears to be independent with no known parent company.
Puma SE is a German multinational athletic apparel and footwear company that designs, manufactures, and sells sportswear, footwear, and accessories worldwide.
Puma SE appears to be independent with no known parent company.
Major Shareholders
Puma SE
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Pinault family (via Groupe Artémis / related holding vehicles) Largest shareholder of Puma SE; the Pinault family controls roughly 29% of outstanding shares through their investment holding entities (e.g., Financière Pinault / Groupe Artémis), according to major shareholder overviews and ownership filings. | Family | 29.0% | 29.0% | Dec 2025 |
Schroder Investment Management Ltd. UK-based asset manager; disclosed to hold just over 5% of Puma SE shares in shareholder registry data. | Institutional | 5.2% | 5.2% | Dec 2025 |
Amundi Asset Management SASU French asset manager Amundi reports a stake of around 3.5% in Puma SE via its investment funds, per major shareholder listings. | Institutional | 3.5% | 3.5% | Dec 2025 |
Norges Bank Investment Management Norges Bank Investment Management (manager of Norway’s Government Pension Fund Global) holds just over 3.4% of Puma SE shares based on institutional holder disclosures. | Institutional | 3.4% | 3.4% | Dec 2025 |
DWS Investment GmbH German asset manager DWS Investment GmbH is listed with a stake of about 3.1% of Puma SE. | Institutional | 3.1% | 3.1% | Dec 2025 |
T. Rowe Price International Ltd. T. Rowe Price International (part of T. Rowe Price Group) holds just under 3% of Puma SE shares according to top-holder data. | Institutional | 2.9% | 2.9% | Dec 2025 |
Lazard Asset Management LLC Lazard Asset Management is reported as owning roughly 2.1% of Puma SE shares. | Institutional | 2.1% | 2.1% | Dec 2025 |
Puma SE (treasury shares) Puma SE holds a small portion of its own shares (treasury stock), approximately 0.6% of issued shares; these do not carry voting rights under German law. | Corporate | 0.6% | 0.0% | Dec 2025 |
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