Who Owns Pornhub?
Updated onExplore the ownership hierarchy of Pornhub. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Pornhub
Pornhub is a free, ad-supported adult video‑sharing website owned by Aylo that hosts user‑generated and studio content with an optional Premium subscription.
Starts at $0
Aylo
Aylo is a Canadian private technology and media company that operates a global portfolio of online adult entertainment and gaming platforms.
Ethical Capital Partners
Canadian private equity firm that pursues ethics-first investments in technology and other industries with significant legal and regulatory complexity.
Pornhub
Pornhub is a free, ad-supported adult video‑sharing website owned by Aylo that hosts user‑generated and studio content with an optional Premium subscription.
Starts at $0
Aylo
Aylo is a Canadian private technology and media company that operates a global portfolio of online adult entertainment and gaming platforms.
Ethical Capital Partners
Canadian private equity firm that pursues ethics-first investments in technology and other industries with significant legal and regulatory complexity.
Major Shareholders
Pornhub
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Aylo Immediate corporate parent of Pornhub. Aylo (formerly MindGeek) is a private Canadian adult-entertainment and technology conglomerate that operates Pornhub and other major adult video sites; it is itself owned by Canadian private-equity firm Ethical Capital Partners, which acquired MindGeek/Aylo in March 2023. | Corporate | — | Mar 2024 |
Aylo
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Ethical Capital Partners Canadian private equity firm that acquired Aylo (formerly MindGeek) in March 2023 and is consistently identified as Aylo’s owner/ownership group in company materials and recent legal and news documents. | Corporate | — | Dec 2025 |
Ethical Capital Partners
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Rocco Meliambro Founder and chairman of Ethical Capital Partners; widely described as leading the Ottawa‑based private equity firm and heading the fund that acquired Pornhub parent Aylo (formerly MindGeek). Media also report that the firm has additional unnamed investors whose identities and stakes are not disclosed. Exact equity stake is not publicly reported, but as founder‑chair he is generally considered a principal owner. | Founder | — | — |
Fady Mansour Managing Partner of Ethical Capital Partners and co‑leader of the firm with founder‑chair Rocco Meliambro; identified in Canadian media and reference sources as a key executive of the fund that acquired MindGeek/Aylo. Public sources do not disclose his percentage ownership, but his managing‑partner role implies a meaningful equity stake. | Individual | — | — |
Solomon Friedman Partner and VP Compliance at Ethical Capital Partners; described in multiple outlets as a founding or co‑founding partner of ECP and as one of the new owners of Pornhub via the firm’s acquisition of Aylo/MindGeek. His exact equity percentage in ECP is not publicly disclosed. | Founder | — | — |
Sarah Bain Partner and VP Public Engagement at ECP; investor databases and press materials identify her as a founding partner or “partner & founder” of Ethical Capital Partners, indicating an ownership stake in the firm, although no public sources quantify her share. | Founder | — | — |
Derek Ogden Partner and VP Law Enforcement Relations; Canadian news coverage describes him as a founding partner of Ethical Capital Partners alongside chair Rocco Meliambro and managing partner Fady Mansour, implying equity participation, but his specific ownership percentage is not disclosed. | Founder | — | — |
Get Started
Your ultimate competitive playbook
You just found your top competitors. Now let's map your whole landscape and show you how to stand out.
Competitive Landscape Report
Built for small teams who can't hire a full-time analyst.
$129 $260 one-time payment
Generated in minutes, no subscription.
Instead of guessing what to do about your competitors, get a done-for-you intelligence report
Competitor Map
Direct, indirect, and alternative competitors mapped across your market
Positioning Analysis
How each competitor positions, their ICP, and key differentiators
Feature & Pricing Matrix
Side-by-side comparison of features, pricing, and packaging strategies
Growth Channel Analysis
SEO, paid ads, content, and social strategies across the landscape
Reputation & Social Proof
Ratings, reviews, and sentiment analysis across all competitors
90-Day Action Plan
Specific tactics to differentiate and win more deals in the next 3 months