Who Owns Playboy?
Updated onExplore the ownership hierarchy of Playboy. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Playboy
Playboy is a global pleasure and leisure lifestyle brand and media company offering adult-oriented content, branded products, and experiences worldwide.
Playboy appears to be independent with no known parent company.
Playboy
Playboy is a global pleasure and leisure lifestyle brand and media company offering adult-oriented content, branded products, and experiences worldwide.
Playboy appears to be independent with no known parent company.
Major Shareholders
Playboy
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Rizvi Traverse Management LLC (funds managed by Suhail Rizvi) Based on MarketScreener’s major shareholders table showing Rizvi Traverse Management LLC holding about 18.1M shares (~16.8%) of Playboy, Inc. as of late 2025; this is broadly consistent with a Schedule 13D/A filed in May 2025 reporting roughly 18.3M shares on a smaller share count. | Institutional | 16.8% | 16.8% | Dec 2025 |
FIG LLC / Fortress Investment Group–affiliated entities Private‑equity vehicles associated with Fortress Investment Group (e.g., FIG Buyer GP, FIG LLC and related entities) report indirect ownership of 16.59M shares in a Form 13G/A filed on August 26, 2025 (about 15.4% of Playboy’s common stock). MarketScreener shows the same stake and percentage. | Institutional | 15.4% | 15.4% | Aug 2025 |
Docler Holding S.a r.l., Byborg Enterprises S.A. & The Million S.a r.l. (acting as a group) Luxembourg‑based Docler Holding S.a r.l., together with Byborg Enterprises S.A. and The Million S.a r.l., report shared beneficial ownership of 14.9M shares (13.9% of outstanding) in a Schedule 13D/A dated August 25–26, 2025. MarketScreener reflects essentially the same 13.8–13.9% stake for Docler Holding. | Corporate | 13.9% | 13.9% | Aug 2025 |
Ben (Bernhard L.) Kohn III Playboy’s CEO and President. MarketScreener lists him with about 4.9M shares, corresponding to roughly 4.6% of the company; a Form 4 filed May 28, 2025 shows him beneficially owning 4,916,685 shares after a sale transaction. | Individual | 4.6% | 4.6% | Dec 2025 |
Vanguard Fiduciary Trust Co. Index‑fund complex within Vanguard Group; holds approximately 2.69M shares (~2.5%) according to MarketScreener and institutional holder summaries (e.g., MarketBeat/Fintel) with latest reporting in November 2025. | Institutional | 2.5% | 2.5% | Nov 2025 |
CRCM LP Investment firm disclosed as holding about 1.45M shares (~1.35%) in MarketScreener’s shareholder table; MarketBeat’s institutional-ownership data shows a similar position reported in November 2025. | Institutional | 1.3% | 1.3% | Nov 2025 |
Christopher Riley General Counsel and Secretary of Playboy. MarketScreener shows him with ~1.27M shares (~1.2%); a Form 4 filed May 28, 2025 reports 1,269,638 shares beneficially owned following a sale on May 23, 2025. | Individual | 1.2% | 1.2% | May 2025 |
Marc Crossman Chief Financial Officer and Chief Operating Officer. Listed by MarketScreener with around 1.09M shares (~1.0%); a Form 4 filed May 28, 2025 shows him holding 1,094,048 shares after a May 23, 2025 sale. | Individual | 1.0% | 1.0% | May 2025 |
Geode Capital Management LLC Quantitative asset manager that sub‑advises certain Fidelity index funds. MarketScreener lists Geode with roughly 646k shares (~0.6%). Nasdaq’s institutional holdings page previously showed a similar‑sized stake as of mid‑2024; more recent detailed dates are not clearly disclosed. | Institutional | 0.6% | 0.6% | — |
Morgan Stanley Capital Services LLC Broker‑dealer affiliate of Morgan Stanley. MarketScreener reports it holding about 646k shares (~0.6%) of Playboy, Inc.; earlier Nasdaq institutional-holdings data also showed Morgan Stanley among notable but sub‑1% holders. Precise most‑recent reporting date is not explicit. | Institutional | 0.6% | 0.6% | — |
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