Who Owns Planet Fitness?
Updated onExplore the ownership hierarchy of Planet Fitness. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Planet Fitness
Planet Fitness is a publicly traded American chain and franchisor of low-cost fitness centers known for its "Judgement Free Zone" gyms.
Starts at $15 / user / month
Planet Fitness appears to be independent with no known parent company.
Planet Fitness
Planet Fitness is a publicly traded American chain and franchisor of low-cost fitness centers known for its "Judgement Free Zone" gyms.
Starts at $15 / user / month
Planet Fitness appears to be independent with no known parent company.
Major Shareholders
Planet Fitness
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
T. Rowe Price Investment Management, Inc. Largest reported institutional holder. A Schedule 13G/A filed with the U.S. SEC shows beneficial ownership of approximately 8.41 million Planet Fitness Class A shares, representing 10.0% of the class as of March 31, 2025. Later 13F data for September 30, 2025 indicates a modest increase in shares but a similar percentage stake. | Institutional | 10.0% | 10.0% | Mar 2025 |
The Vanguard Group, Inc. Large passive asset manager holding Planet Fitness primarily through index and mutual funds. A Schedule 13G filing reports beneficial ownership of 8,076,794 Class A shares, or 9.45% of the class, as of December 29, 2023. Subsequent 13F data around September 30, 2025 shows holdings of about 8.11 million shares, implying a stake just under 10%. | Institutional | 9.4% | 9.4% | Dec 2023 |
BlackRock, Inc. Global asset manager and one of the largest shareholders. A Schedule 13G/A filed April 24, 2025 reports BlackRock beneficially owning 7,653,346 Planet Fitness Class A shares, representing 9.1% of the class as of March 31, 2025. 13F-based estimates for September 30, 2025 suggest the position increased to roughly 9.25 million shares (about 10–11% of the company). | Institutional | 9.1% | 9.1% | Mar 2025 |
T. Rowe Price Associates, Inc. Another T. Rowe Price investment advisory affiliate holding a significant additional stake. A Schedule 13G filed November 14, 2025 discloses beneficial ownership of approximately 5,133,976 Class A shares, equal to 6.1% of the class as of September 30, 2025. Some third‑party data mislabel this position under T. Rowe Price International, but share counts and percentages match the Associates, Inc. filing. | Institutional | 6.1% | 6.1% | Sep 2025 |
SRS Investment Management, LLC Hedge fund led by Karthik R. Sarma and a long‑time Planet Fitness shareholder. A Schedule 13G/A filed November 12, 2024 reports SRS beneficially owning 4,702,165 Class A shares, representing 5.6% of the class as of September 30, 2024. More recent 13F filings and news coverage in 2025 indicate a similar stake of about 4.67 million shares (roughly 5.5%). | Institutional | 5.6% | 5.6% | Sep 2024 |
Get Started
Your ultimate competitive playbook
You just found your top competitors. Now let's map your whole landscape and show you how to stand out.
Competitive Landscape Report
Built for small teams who can't hire a full-time analyst.
$129 $260 one-time payment
Generated in minutes, no subscription.
Instead of guessing what to do about your competitors, get a done-for-you intelligence report
Competitor Map
Direct, indirect, and alternative competitors mapped across your market
Positioning Analysis
How each competitor positions, their ICP, and key differentiators
Feature & Pricing Matrix
Side-by-side comparison of features, pricing, and packaging strategies
Growth Channel Analysis
SEO, paid ads, content, and social strategies across the landscape
Reputation & Social Proof
Ratings, reviews, and sentiment analysis across all competitors
90-Day Action Plan
Specific tactics to differentiate and win more deals in the next 3 months