Who Owns Peet's Coffee?
Updated onExplore the ownership hierarchy of Peet's Coffee. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Peet's Coffee
American specialty coffee roaster and retailer known for darker‑roast espresso drinks, packaged coffee and a network of cafés and grocery retail distribution.
JDE Peet's
JDE Peet's is a Dutch multinational coffee and tea company and the world’s leading pure-play coffee business, owning over 50 beverage brands and operating in more than 100 markets worldwide.
JAB Holding Company
JAB Holding Company is a privately held, Luxembourg-based investment firm focused on long-term investments in consumer-focused businesses and insurance.
Peet's Coffee
American specialty coffee roaster and retailer known for darker‑roast espresso drinks, packaged coffee and a network of cafés and grocery retail distribution.
JDE Peet's
JDE Peet's is a Dutch multinational coffee and tea company and the world’s leading pure-play coffee business, owning over 50 beverage brands and operating in more than 100 markets worldwide.
JAB Holding Company
JAB Holding Company is a privately held, Luxembourg-based investment firm focused on long-term investments in consumer-focused businesses and insurance.
Major Shareholders
JDE Peet's
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Acorn Holdings B.V. Majority shareholder of JDE Peet's N.V.; JAB-affiliated holding company that owns the controlling stake in JDE Peet's. | Corporate | 67.7% | 67.7% | Dec 2025 |
Amundi Asset Management French asset manager; holding of approximately 3% disclosed in the Dutch AFM substantial shareholdings register. | Institutional | 3.0% | 3.0% | Dec 2025 |
Mawer Investment Management Ltd. Canadian investment manager; around 3% stake reported in public shareholding data (e.g., MarketScreener and similar sources). | Institutional | 2.9% | 2.9% | Dec 2025 |
BlackRock Inc. Global asset manager; stake of roughly 2% in JDE Peet's reported in institutional holder disclosures and AFM filings. | Institutional | 2.0% | 2.0% | Nov 2025 |
First Pacific Advisors, LP US-based investment management firm; holds a stake of just over 1.5% according to institutional ownership reports. | Institutional | 1.5% | 1.5% | Nov 2025 |
The Vanguard Group, Inc. US index-fund and ETF provider; beneficial owner of roughly 1.4% of JDE Peet's through its managed funds. | Institutional | 1.4% | 1.4% | Oct 2025 |
JAB Holding Company
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Reimann family (Renate Reimann‑Haas, Wolfgang Reimann, Stefan Reimann‑Andersen, Matthias Reimann‑Andersen) Ultimate controlling beneficial owners of JAB Holding Company. Public profiles and family biographies consistently describe these four siblings as collectively owning the vast majority (roughly 90–95%) of JAB via their family holding structures. | Family | — | — |
Agnaten SE Austrian‑registered investment holding company that acts as the primary corporate parent and main shareholder of JAB Holding Company S.à r.l., representing the Reimann family’s interests. Frequently identified as JAB’s parent and as one of two Vienna entities (alongside Lucresca SE) through which the family controls JAB. | Corporate | — | — |
Lucresca SE Second Vienna‑based Reimann family holding company which, together with Agnaten SE, jointly controls JAB Holding Company in Luxembourg. Its shareholders are family members of the Agnaten owners, making it part of the same ultimate ownership group. | Corporate | — | — |
Donata Holdings B.V. Netherlands‑registered family investment vehicle described as a minority shareholder in JAB Holding Company and as part of the structure used to involve the next Reimann generation in the family wealth. | Corporate | — | — |
Bart Becht Long‑time JAB senior partner and former chairman. German‑language family and business profiles state that roughly 10% of JAB’s equity is held in total by Becht, Peter Harf and Olivier Goudet in roughly equal parts, making him one of the principal non‑family minority owners, even after stepping back from day‑to‑day roles. | Individual | — | — |
Peter Harf Veteran JAB architect and long‑time senior partner who helped build the group and remains a key minority owner. Family biographies report that he shares the residual c.10% JAB equity with Bart Becht and Olivier Goudet; a 2025 company release notes that he will retire from executive duties but remain fully invested in the firm. | Individual | — | — |
Olivier Goudet Former CEO and senior partner of JAB. Along with Bart Becht and Peter Harf, is repeatedly cited as owning the remaining minority stake (around 10% in total) of JAB not held by the Reimann family, making him a significant but non‑controlling shareholder. | Individual | — | — |
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